Paid Social Strategist

Here’s What We’re Looking For:
We’re looking for a Paid Social Strategist who thinks like an investor, not a platform operator.

You don’t rely on automation or default recommendations. You use platforms like Meta, TikTok, LinkedIn, and Reddit as tools—but you’re the one setting the direction. You combine data, testing, and creative thinking to drive real business outcomes, not just platform-reported performance.

At Delve Deeper, everything is driven by a

Start / Stop / Scale

mindset. You’re constantly asking:

What should we

start

testing next?

What should we

stop

doing because it’s diluting performance?

What should we

scale

because it’s working?

This is a leadership role within a pod structure. You’ll own performance across multiple accounts, guide specialists, and ensure every dollar is allocated with intention.

Here’s What You’ll Do:
1. Own Performance (Start / Stop / Scale)

Act as the decision-maker for where ad spend goes and why

Continuously

start

new tests based on clear hypotheses and business goals

Confidently

stop

tactics that dilute true ROI—even if they look strong in platform metrics

Aggressively

scale

proven audiences, creatives, and placements until diminishing returns

Treat every account like an investment portfolio—balancing efficiency and growth

2. Lead a Pod

Manage and mentor a small team of specialists (typically 2–3)

Set priorities and ensure the pod is aligned around a clear

Start / Stop / Scale

roadmap

Delegate work and QA not just for accuracy, but for quality of thinking

Own performance across multiple clients and ensure each has a clear path to hitting targets

3. Design Paid Social Systems

Build account structures that support continuous

testing (Start), pruning (Stop), and scaling (Scale)

Balance automated discovery (broad targeting, CBO, Advantage+) with disciplined funnel structure

Improve performance through better inputs: conversion signals, audiences, creative, and data feedback loops

4. Drive Creative & Audience Strategy

Develop and test messaging frameworks tied to audience motivations

Continuously

start

new creative angles,

stop

fatigued or low-quality messaging, and

scale

winning concepts

Treat creative as a performance system—not just assets

Partner closely with creative teams to guide direction and iteration

Go beyond reporting to explain what’s driving performance and what actions to take next

Connect platform metrics to real business outcomes like revenue, LTV, and customer quality

Identify when to

start, stop, or scale

based on data—not assumptions

Provide clear, actionable insights that inform both internal decisions and client conversations

6. Build & Elevate the Team

Coach specialists to think in terms of investments and tradeoffs—not just execution

Reinforce the

Start / Stop / Scale

mindset in how the team approaches every decision

Provide feedback that improves judgment, ownership, and strategic thinking

Contribute to systems, training, and best practices across the team

Here’s What You Bring:

3–6 years of experience

in paid social, performance marketing, or a similar analytical role

Hands‑on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)

Strong analytical thinking and comfort working with data to drive decisions

Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)

A structured approach to testing and optimization using a Start / Stop / Scale mindset

Attention to detail and a high standard for accuracy

Comfort managing multiple accounts and priorities at once

A collaborative mindset with the ability to lead and develop others

How Success Is Measured:

Client ROI/ROAS, CPA/CAC, and growth targets are consistently met or improved

Campaigns become more efficient—not just larger

Creative systems produce repeatable winners

Team members show growth in thinking, ownership, and execution

What Delve Deeper Offers:

Health Benefits:

Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.

Other Benefits:

Life Insurance and Disability Coverage

Retirement Plan:

401(k) plan with a 4% match/company contribution

Paid Time Off (PTO):

Generous vacation, sick leave, and paid holidays

Parental Leave:

Up to 3 months of paid time off for new parents

Wellness Program:

$1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)

Beautiful Office & Workspace:

Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!

Hybrid Working Model:

Tuesdays, Wednesdays, and Thursdays in-office with the option to work from home on Mondays and Fridays

Compensation:
This role offers a base salary range of $100,000 to $120,000, plus bonus plan. The annual performance-based bonus program rewards both individual results (sales targets, new business) and company-wide success, with significant upside for exceptional performance.

Delve Deeper is an equal opportunity employer.
We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve Deeper strives to create a culture of unity and respect, and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate, and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.

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