Director of Marketing

DESCRIPTION

Bahama Mama seeks a creative & strategic marketing leader who can oversee brand development, digital presence, and promotional initiatives.

Responsibilities
Own the brand voice, messaging, and identity
Manage social media campaigns and digital presence
Create content calendars and promotional strategies
Develop marketing assets and creative materials
Support product launches and store promotions
Coordinate with Sales to support B2B marketing needs
Build marketing processes and eventually marketing team
Qualifications

Experience in marketing leadership roles
Strong understanding of branding & digital engagement
Graphic/design sensibility (a plus)
Experience with social media growth strategies
Excellent communication & creative direction skills

REQUIREMENTS