Director, Email Marketing (Salesforce Marketing Cloud)

Director Of Email Engineering

Fidelity Charitable is looking for a Director of Email Engineering to lead the team responsible for building sophisticated, high-impact communications for donors, financial advisors, and nonprofit organizations. This is a rare opportunity to shape the email marketing strategy of one of the largest grantmakers in the United States, where your work directly supports the movement of billions of dollars to charitable causes.
You will lead and develop a team of email engineers while maintaining hands-on involvement in complex campaign builds, translating business requirements into advanced audience segmentation and personalization strategies, and architecting sophisticated customer journeys within Salesforce Marketing Cloud. You will serve as the primary technical liaison between marketing operations and business stakeholders, ensuring that campaign execution aligns with organizational strategy and compliance standards.
You will develop and maintain a technology roadmap that balances innovation with operational excellence, and champion deliverability, data integrity, and email best practices across the organization.
The expertise and skills you bring include:
7+ years of Salesforce Marketing Cloud experience, with at least 3 years in a people leadership role
Engineering leadership: Proven ability to lead marketing technology teams while staying actively involved in development, architecture decisions, and hands-on campaign builds
SFMC platform expertise: Advanced proficiency across Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Designer, including complex journey logic, AMPscript, SSJS, and CloudPages development
Advanced SQL for data flows and integrations
Deliverability and compliance: Comprehensive knowledge of email deliverability, authentication (SPF, DKIM, DMARC), compliance frameworks (CAN-SPAM, CCPA, GDPR), and testing platforms including Litmus and Validity
Analytics and optimization: Proficiency in A/B and multivariate testing; strong analytical skills using SFMC Analytics, Intelligence Reports, and custom dashboards
Team leadership: Track record of developing email engineers, designing upskilling programs, managing performance, and building high-performing team cultures
Stakeholder communication: Skilled at translating complex technical concepts for non-technical audiences and presenting strategic recommendations to senior leadership
Operational excellence: Expert prioritization, capacity planning, root cause analysis, and clear trade-off decision-making
Experience with enterprise-scale SFMC in regulated or compliance-driven environments, including business unit hierarchy and governance
Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer) are a plus
Experience with Adobe Workfront or a comparable project management platform is preferred
We are the Marketing Technology & Operations team at Fidelity Charitable, and we sit at the center of how one of the nation's most impactful philanthropic organizations connects with its donors, financial advisors, and nonprofit partners. Our work enables Fidelity Charitable to deliver personalized, timely, and meaningful communications at scale, supporting a mission that has facilitated more than $118 billion in grants to charitable organizations since our founding.