Head of Marketing

Join the Team
Serv, a global executive recruitment partner, is hiring on behalf of our client Mercator.ai for a Marketing Lead.

Mercator.ai is redefining how general contractors discover and win new business by bringing predictive, AI-driven data into an industry that has traditionally relied on reactive approaches. By tracking every step of a project's lifecycle, from land acquisition through permitting, Mercator delivers unmatched, real-time visibility into upcoming opportunities before they surface elsewhere.

To learn more visit: https://www.mercator.ai/

Position Overview
We're looking for a Marketing Lead to take full ownership of building and scaling the marketing function. This role sits at the core of growth, driving pipeline generation, shaping brand positioning, and equipping the sales team to close effectively.

This is a true builder-operator role, requiring both strategic thinking and hands-on execution across channels, systems, and campaigns.

Position Responsibilities
You will build and operate a full-funnel marketing engine aligned to revenue growth.

Responsibilities include:

Own demand generation across inbound channels including SEO, paid media, email, and content

Develop brand positioning and messaging tailored to general contractors

Build a content ecosystem including case studies, thought leadership, and educational materials

Own product marketing including messaging, positioning, and competitive insights

Partner with sales and RevOps to ensure lead quality and feedback loops

Identify and execute on events, partnerships, and industry channels

Build reporting systems to track performance and optimize campaigns

Implement tools, automations, and workflows to scale marketing output

Qualifications

5+ years of experience in B2B SaaS marketing

Experience owning demand generation and pipeline growth

Experience working in a high-growth startup environment

Strong writing and content development capabilities

Hands-on experience with marketing tools and automation platforms

Experience working in or marketing to construction, trades, or similar industries preferred

Ability to operate as an individual contributor while building systems

About You
You are a builder who thrives in ambiguity and takes ownership of outcomes. You combine creativity with analytical thinking and care deeply about measurable impact.

The perfect fit for our team is…

A systems thinker who builds scalable marketing engines

A strong operator who executes without relying on large teams

Data-driven and focused on pipeline, not vanity metrics

Comfortable working with technical products and skeptical buyers

Highly autonomous and proactive

Clear communicator who aligns cross-functional teams

Compensation: $140,000 – $160,000 base + equity
Location: Dallas, Texas