Public Relations Manager

Public Relations Manager, Nonprofit
Job Summary:
To communicate the purposes and philosophy of the organization to the community-at-large
and, specifically, to potential clients, employees, volunteers and donors, by making effective use
of a variety of approaches.
Supervisory Responsibilities:
 Oversees the day-to-day workflow of the department.
Duties/Responsibilities:
 Works with the Agency Director and the Board to perfect a vision statement defining the
purposes and philosophy of the organization.
 Works with the Director and the Board to develop a strategic long-range plan consistent
with the vision statement. Analyzes appropriate ways to bring this message to the
various target groups.
 Plans effective use of media through press releases and participation in community
activities.
 Organizes activities to recruit new volunteers and events designed to reward faithful
volunteers.
 Prepares written material to support fund-raising efforts.
 Researches potential sources of grant money and works with the director to prepare
grant proposals.
 Works to minimize damage from any type of immediate problem by utilizing principles of
crisis management.
Required Skills/Abilities:
 Ability to communicate persuasively, both orally and in writing.
 Good judgment, creativity and an enthusiastic attitude.
 Ability to establish and maintain effective personal relationships.
Education and Experience:
 Bachelor's degree from an accredited institution with a degree in a related field such as
marketing, journalism, communications or English.
 At least 5 years of public relations experience.
 Accreditation by a professional society such as the Public Relations Society of
America is desirable but not required.
Physical Requirements:
 Prolonged periods sitting at a desk and working on a computer.
 Must be able to lift up to 15 pounds at times.