Product Marketing Manager

Description

"We Push the Boundaries of Possibilities for our Communities."

Overview of the Position Responsibilitie

s:

Bluepeak is seeking a strategic and market-driven Product Marketing Manager (PMM) to own the end-to-end product marketing lifecycle across our product portfolio, from product definition and positioning through launch, adoption, and ongoing optimization. In this highly cross-functional role, you will serve as the market-facing owner of Bluepeak's products, ensuring they are clearly positioned, competitively differentiated, launch-ready, and consistently activated across markets and channels. Sitting within the Go-to-Market team, the PMM plays a critical role in translating product value into compelling, customer-centric narratives that drive go-to-market success.

The ideal candidate brings a strong foundation in product marketing, a sharp understanding of customer and competitive dynamics, and the ability to influence without direct authority. You will be the central point of coordination across Product, Brand, GTM Marketing, Ecommerce, Sales, Installers, and strategic partners to ensure go-to-market readiness and clarity at every stage. This is a high-impact opportunity to shape how Bluepeak's products are brought to market, focused on positioning, activation, and adoption, while enabling teams with the tools and insights needed to drive growth.

What You Will Do:

Own the end-to-end product marketing lifecycle, from discovery and positioning through launch, adoption, and optimization

Partner with Product, Sales, and Marketing teams to shape market-facing narratives and ensure go-to-market readiness

Define and maintain product positioning, value propositions, and persona-based messaging across channels, continuously refining based on customer insights, competitive trends, and field feedback to ensure consistency across Brand, Campaigns, Digital, and Sales

Monitor market trends, customer behaviors, and competitive moves to inform positioning, messaging, and sales guidance

Develop sales-ready talk tracks and narratives to support adoption, upsell, and partner engagement

Create sales and installer enablement content and objection-handling resources

Lead product packaging initiatives to enhance customer value, market alignment, and brand differentiation.

Present data-driven insights to senior leadership, influencing strategic business decisions and product direction.

Manage strategic vendor and partner relationships, leading co-marketing initiatives and guiding co-op fund usage to ensure alignment with product strategy, brand, and launch priorities.

Salary Range: $106,000 - $139,000

What You Will Need:

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

5+ years of experience in Product Marketing, Product Management, or related roles

Proven track record owning product launches and go-to-market strategy

Experience with partner or affiliate marketing, co-marketing initiatives, and MDF programs

Proven experience owning product launches and go-to-market strategy

Strong understanding of go-to-market strategy, product positioning, messaging frameworks, and consumer behavior

Highly analytical, leveraging data to inform decisions, optimize performance, and drive ROI

Exceptional verbal, written, and presentation skills, able to convey complex strategies to diverse stakeholders

Excellent collaboration and influencing skills across cross-functional teams

Highly organized, detail-oriented, and able to manage cross-functional complexity

Deep understanding of consumer behavior, market trends, and competitive landscapes, particularly in the telecommunications space.

Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams).

Background in telecommunications, broadband, SaaS, or technology-enabled services (preferred but not required).

Candidates must successfully pass a background check and drug screening prior to employment.

Why Work at Bluepeak?

Competitive Compensation + Annual Bonus Eligibility

Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)

Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days

Professional Development With an Emphasis on Internal Promotion

Employee Discounts on Bluepeak Services, Including Internet

Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!

About Us

We believe that the size of the city shouldn't determine the quality of the technology. That's why we are building for you: Faster, more reliable, and without the things that get in the way of great service-like red tape, hidden fees, and slow response times. And with up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, we are whole new ballgame- from internet to TV, to connecting every device in your home, to powering your business, we're not only providing the best fiber connections in your community, but we're also meeting the growing needs for how you live.

Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.