eCommerce Digital Marketing Specialist - Merrell

Marketing Role at Merrell

Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it's any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next. We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME's Best Inventions for its modern, futuristic design and energy return. Whether it's the Moab 3 being named "Best Hiking Shoe" by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world. This is a rare opportunity to join a global brand at an inflection point – where performance, brand storytelling, data-driven decision making, and cultural relevance converge. For digital marketers energized by growth, innovation, and the power of connection, Merrell offers the chance to orchestrate meaningful reach and build something enduring on a global stage.
Primary Duties

Optimally employ performance media budget across multiple paid media channels and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, and Social Advertising.
Plan and execute performance Marketing campaigns, campaign analysis.
Optimize performance marketing campaigns, budgets, and bids.
Utilize data and generated reports from various ad management platforms and analytics tools to develop actionable insights and optimizations.
Develop and manage content calendar aligned with marketing campaigns and work with design team to create engaging ad content across formats.
Leads strong testing strategy across marketing tactics and consumer's path on site.
Collaborate with brand media, earned media and digital marketing teams to optimize use journey and drive efficient conversions on site.
Performs duties consistent with the Company's AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required

Bachelor's degree required, preferably in Marketing, Communications, Business, or Economics
1+ years of retail or ecommerce and digital marketing experience
Strong analytical skills
Technical knowledge relevant to typical ecommerce environment
Solid interpersonal and communication skills
Ability to manage and prioritize multiple tasks and duties
Strong background in digital & traditional advertising platforms and strategies a plus
Working Conditions

Normal office environment. Some travel may be required. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.