Influencer Marketing Specialist

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
Runner First

We act in the best interest of the runner

Word is Bond

We do what we say we’ll do

Champion Heart

We give our all in everything we do

There is no “I” in Run

We stay generous with our humanity

Keep Moving

We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job

As the Influencer Marketing Specialist at Brooks, you will be responsible for executing influencer marketing programs and campaigns that align with the influencer marketing strategy. You will work with our Influencer Marketing Manager to ensure the success of our various influencer functions, both digital and in real life (IRL). You will work with the Influencer Marketing Manager to design campaign briefing documents, identify and vet talent, as well as maintain and build relationships with influencer and creator partners. You will take a highly organized approach to collaborating with the influencer team, third party agencies, and cross-channel stakeholders on a variety of seasonal activations and campaigns. You will keep the team aware of the latest trends on social media and pop culture, helping the channel build awareness with key growth audiences.
This role is responsible for executing influencer programs that drive awareness and purchase intent, with a strong focus on retail performance and local market activation. You will work closely with the Retail Marketing team and regional leads to leverage influencers in support of store traffic, retail campaigns, and key moments across priority markets. You will also support the Influencer Marketing team and execute select special projects with creators that drive measurable impact. This role is ideal for a marketer who is execution focused, detail oriented, and excited to leverage influencers to drive performance and commerce.

Responsibilities

Assist Senior Influencer Marketing Specialist on product seeding execution including talent search and discovery, product selection, and tracking in partnership with internal and agency teams.
Contribute to mid- and post-campaign reporting with performance analysis to inform optimization and future programming.
Align cross-functionally with Marketing teams to provide input and consultation on projects that include influence talent for other teams.
Develop and action on project campaign timelines and schedules; use best judgment to revise as appropriate to meet changing needs and campaign requirements.
Cultivate and maintain strong relationships with influencers who align with the Brooks brand and growth targets.
Attend IRL influencer activations, providing on-site support to Influencer Marketing team.
Foster and build relationships with leaders across the company to support smooth design and execution of influencer programming.
Stay abreast of influencer and industry standards to identify and propose new opportunities and platforms.
Other responsibilities as required.
Retail Influencer Lead

Partner closely with the Retail Marketing team to support influencer activations tied to retail campaigns and key account influencer activations.
Execute influencer strategy for retail campaigns, store openings, and key regional moments, spanning planning, creator selection, and on-the-ground activation.
Identify creators who are locally relevant and well positioned to influence purchase behavior within priority markets.

Special Projects

Execute select creator-led special projects that support influencer channel objectives, such as creator and artist storytelling, identifying talent opportunities attached to cultural moments, or other test-and-learn initiatives.
Oversee briefing, coordination, content review, and execution to ensure brand aligned storytelling and timely delivery.

Qualifications

Bachelor’s degree in Marketing, Public Relations (PR), Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
1+ years of experience in influencer/creator management or influencer marketing, preferably for a consumer brand
Solid understanding of major social and video platforms (i.e., Instagram, TikTok, YouTube), including how creators drive discovery, engagement, and conversion, with an eye for new and emerging platforms of influence
Experience collaborating with Retail, eCommerce, or Integrated Marketing teams is a plus
Experience working with agencies, creators, or external partners preferred
Ability to prioritize work and projects
Attention to detail, organized, and able to multi-task across detailed projects
Excellent interpersonal skills
Ability to function in a team environment and make positive contributions
Clear and articulate communication skills, both verbal and written
Proficient in Microsoft Office tools (i.e., Excel, PowerPoint, Outlook), with comfort working in spreadsheets, decks, and reporting documents
Experience supporting local community or retail driven projects is a plus
Experience working with national accounts and specialty running retailers is a plus
Embraces and lives the Brooks values!

Compensation

The pay range for this position, based out of the Brooks Seattle HQ, is $28.57 - $40.02 per hour. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other

Brooks is proud to offer a robust benefits package to our employees and their families. Benefits include medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance. Paid Time Off includes five weeks of paid time off, eleven paid holidays, paid sick and parental leave. Bonus may be offered based on company performance. Perks include product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location - You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy, caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

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