What We Are Looking For
We are seeking a dynamic and innovative Media Director to lead a CPG client's Omnichannel Media Planning efforts across multiple Retail Media Networks (RMNs). The individual will develop effective media strategies and buys, drive campaign analysis to achieve client objectives, and innovate at both strategic and campaign levels. They will build strong relationships with clients and manage vendor relationships.
What You'll Do
- Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
- Research, develop, and share POVs on new client opportunities.
- Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues.
- Translate media strategies into tactical plans that achieve client’s objectives and fit within budget.
- Create strong relationships with Retail Media Network partners and stay current on relevant upcoming offerings.
- Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
- Act as a liaison between the media and account team to ensure project milestones, timelines, and deliverables are met.
- Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
- Analyze and report results of media campaigns.
- Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).
Who You Are
- Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues and ask questions.
- Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets.
- Able to build relationships across the team, department, vendors, and clients.
- Proactive approach demonstrated by providing regular project timeline and budget updates and anticipating potential problems and obstacles.
- Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client.
What You'll Need
- 8+ years of media experience working in an agency setting.
- Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc.) required.
- Experience mentoring junior team members.
- Client-facing experience.
What We Offer
- Competitive benefits: full-time hires receive a comprehensive suite of health coverage options (medical, dental, vision) plus a generous 401(k) match (100% dollar-for-dollar, up to 5% of salary contribution) and paid time off.
- Growth-minded opportunities: training and career development through VML and WPP.
- Cultural values: inclusion, positivity, active listening, and creative bravery.
Salary: $75,000—$180,000 USD (subject to location, seniority, and experience).
WPP (VML) is an equal opportunity employer and considers applicants without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career growth.
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