Director of Social Media & Creator Partnerships (In-Office)

About Sterling Forever
Sterling Forever is a fast-growing affordable luxury jewelry brand built on trend-driven product, high-volume content, and performance marketing. Content is a

core revenue driver

for our business, not a support function.
We operate in a

fast-paced, execution-heavy environment

where speed, volume, and performance matter.
About the Role
We are hiring a

Director of Social Media & Creator Partnerships

to build, scale, and lead our entire content and creator ecosystem.
This role owns:
Content strategy and execution at scale
Creator sourcing, partnerships, and output
Creative team leadership and accountability
Social growth tied to business outcomes
This is a

high-accountability leadership role . You are both a

strategist and operator —you build systems, lead people, and step in when execution breaks.
Responsibilities
Own the Content Engine (Strategy → Execution)
Lead content strategy across TikTok & Instagram
Oversee full lifecycle: ideation, pre-production, production, post-production, publishing
Build a scalable, repeatable content machine
Ensure content is performance-driven (hooks, retention, conversion)
Build & Scale Creator Partnerships
Own creator pipeline (UGC, influencers, long-term partners)
Identify and scale high-performing creators
Structure partnerships for output and performance
Maintain consistent weekly creator content volume
Lead the Creative Team
Manage photographers, videographers, editors, and freelancers
Set expectations and enforce deadlines
Build a team that operates without constant oversight
Address underperformance directly
Drive Growth & Performance
Own TikTok & Instagram growth
Develop a clear POV on what content works and why
Translate trends into high-performing content quickly
Partner with paid team on creative strategy
Build Systems & Workflow
Design and improve content workflows
Own content calendar across platforms
Track what’s planned, in progress, and blocked
Use tools like ClickUp, Asana, or similar
Hands-On Execution
Step into production gaps when needed (shoot/edit/direct)
Comfortable producing iPhone and professional camera content
Requirements (Non-Negotiable)
5–8+ years experience in social media, content, or digital marketing
Direct-to-consumer (D2C) experience required
Proven experience managing people and creative teams
Deep experience in end-to-end content production
Pre-production
Production
Post-production
Strong marketing background (performance-focused mindset)
Ability to operate in a fast-paced, high-output environment
Technical Skills
Comfortable shooting photo and video (iPhone + camera)
Strong understanding of lighting, audio, and production
Video editing (CapCut, Premiere, or similar)
Photo editing (Lightroom, Photoshop)
Experience with content scheduling tools (Later, Sprout, etc.)
Experience with project management tools (ClickUp, Asana, etc.)
What Success Looks Like (First 3–6 Months)
Consistent, high-volume content output
Clear systems that keep production running smoothly
Strong creator pipeline delivering weekly content
Measurable growth across TikTok & Instagram
Team hitting deadlines without constant oversight
This Role Is Not
Not a coordinator role
Not purely creative direction
Not brand-only / aesthetic-focused
This is a

performance-driven, execution-heavy leadership role .