Head of Marketing

# **Our Privacy Statement & Cookie Policy****About the Role**As the **Head of Marketing** at TRSS, you will serve as the senior marketing leader responsible for building and driving the full marketing function from brand and demand generation to product marketing, corporate strategy, and growth. This is a uniquely expansive leadership role that sits at the intersection of marketing, product, and business strategy. This role will report directly to the Chief Growth Officer. You will own the company's market presence end-to-end, leading a team across brand, content, demand generation, product marketing, and customer marketing, while also playing an active role in shaping TRSS's long-term growth strategy through market intelligence, M&A evaluation, and identification of strategic partnerships and expansion opportunities.Critically, this role serves as the connective tissue between customer needs, product development, technology, and revenue, ensuring that how we build, market, sell, and grow as a company are always grounded in real market and customer intelligence. As a highly visible leader, you will ensure TRSS is positioned for sustainable, scalable growth across Government and Commercial markets, while building and developing a high-performing marketing organization. As the **Head of Marketing,** you will also contribute to a variety of areas including:**Marketing Leadership & Team Development*** Lead a high-performing marketing team spanning brand, demand generation, content, product marketing, and customer marketing functions.* Establish a culture of accountability, creativity, and data-driven decision-making across the marketing organization.* Own the marketing budget, ensuring strategic allocation of resources across channels, programs, and headcount to maximize ROI.**Brand Strategy & Market Presence*** Own and evolve the TRSS brand including brand architecture, visual identity, tone of voice, and market positioning ensuring consistency and impact across all touchpoints.* Collaborate with the Director of Communications to build and execute an integrated communications strategy that elevates TRSS's profile across government and commercial markets, including PR, thought leadership, events, and digital presence.* Position TRSS as an innovative, forward-thinking leader in its markets through a compelling and differentiated brand narrative.* Oversee and develop enterprise-level marketing campaigns and programs that build brand awareness, credibility, and preference among target audiences.**Demand Generation & Revenue Marketing*** Own the demand generation strategy and execution across all channels including digital, content, events, and partner marketing with clear accountability for pipeline contribution and revenue influence.* Partner closely with Sales leadership to align marketing programs to revenue targets, pipeline goals, and sales cycle needs.* Build and optimize a full-funnel marketing engine that drives awareness, lead generation, and pipeline acceleration across both government and commercial segments.* Own marketing performance dashboards and reporting frameworks, tracking KPIs across the full funnel and communicating impact to executive leadership.**Product Positioning & Messaging*** Develop compelling product positioning, messaging, and value propositions that resonate with buyers, decision-makers, and industry influencers across government and commercial sectors.* Ensure all messaging clearly articulates TRSS's differentiation and aligns with the company's overarching vision and growth objectives.* Translate complex technical capabilities into clear, customer-focused narratives that drive engagement and conversion.* Ensure product-level messaging is consistent with and complementary to broader brand strategy, maintaining alignment across all marketing programs and channels.**Voice of the Customer (VoC) Program*** Own and lead TRSS's formal Voice of the Customer program, serving as the internal champion for the customer perspective across all products, technology, and go-to-market decisions.* Design and operationalize ongoing feedback mechanisms including customer interviews, surveys, advisory boards, and win/loss analysis to build a continuous and structured stream of customer insight.* Regularly present VoC findings to leadership to inform portfolio decisions, pricing strategy, and growth priorities.**Customer-Centric Strategy & Product-Technology Collaboration*** Serve as the primary bridge between customer needs and product and technology development, ensuring that what TRSS builds is directly informed by market demand, customer pain points, and competitive gaps.* Partner closely with Product Management and Technology teams to bring the customer and market perspective into roadmap planning, prioritization, and feature development decisions.* Participate in product development cycles as the voice of the market by challenging assumptions, validating use cases, and ensuring new capabilities are developed with a clear go-to-market path in mind.* Build a deep understanding of the customer ecosystem, mapping TRSS solutions to key touchpoints within customer workflows and proactively anticipating how those workflows will evolve.**Market Intelligence & Competitive Analysis*** Lead comprehensive market research and competitive analysis to surface trends, emerging threats, white space opportunities, and shifts in the regulatory and technology landscape.* Monitor macroeconomic, industry, and competitor dynamics and translate findings into actionable strategic recommendations for executive leadership, product, and technology teams.* Serve as the internal authority on market intelligence, regularly briefing stakeholders and informing product roadmap, pricing, and go-to-market decisions.* Proactively identify emerging industry trends and position TRSS as an innovative, forward-thinking leader in its markets.**Go-to-Market Execution*** Lead cross-functional teams spanning product, technology, sales, and marketing — in the planning and execution of successful product launches and market expansion initiatives.* Develop and implement go-to-market strategies tailored to government and commercial compliance sectors, with a focus on driving awareness, pipeline, and revenue.* Partner with demand generation and content teams to produce impactful marketing materials and campaigns across the full customer lifecycle.**Sales Enablement & Revenue Collaboration*** Equip sales teams with the training, tools, and resources needed to effectively position TRSS solutions, including collateral, battle cards, presentations, and objection-handling guides.* Act as a conduit between sales and product/technology teams, ensuring that field intelligence is systematically captured and translated into product and roadmap decisions.* Collaborate closely with the CGO and sales leadership to ensure marketing strategy is tightly aligned with revenue targets and pipeline goals.**Strategic Vision & Multi-Year Planning*** Define and execute a multi-year marketing and growth strategy aligned with TRSS's business objectives and market opportunities.* Contribute to annual planning processes, including market sizing, opportunity prioritization, budget planning, and resource allocation recommendations.* Build and maintain dashboards and reporting frameworks to track the performance of marketing and growth initiatives against defined KPIs.**About You**You are a seasoned marketing executive who combines the strategic sharpness of a growth-oriented business thinker with the hands-on instincts of a builder. You have led marketing organizations before and you know how to develop and inspire a team, manage a budget, and hold the function accountable to business outcomes. But you are equally at home in the details: crafting a compelling product narrative, sitting in a product roadmap session, evaluating a potential acquisition,
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