Position Summary
Forza is an industrial adhesives, sealants, and tapes manufacturer based in Council Bluffs, Iowa, currently in a high-growth phase. This role is central to that growth.
This is a hands-on, execution-driven B2B marketing role — not a coordinator position. You will own our content engine, drive demand generation campaigns, and directly support sales pipeline growth across distribution and key accounts.
What You’ll Own
- Plan and execute integrated B2B demand generation campaigns (social, email, web)
- Own content strategy and production (social, blog, SEO, email)
- Manage and grow social media presence and engagement
- Support product launches with campaign assets and go-to-market execution
- Create marketing materials using design tools and AI (in collaboration with Lead Designer)
- Partner closely with Sales to drive targeted outreach and lead generation
- Track, analyze, and report on performance with clear, actionable insights
What Success Looks Like
- Increased marketing-qualified leads (MQLs) and pipeline contribution
- Strong campaign performance (conversion, engagement, ROI)
- Growth in target audience engagement across channels
- Measurable SEO and organic traffic improvements
What We’re Looking For
- B2B marketing experience with a strong understanding of demand generation
- Proven ability to execute campaigns end-to-end (not just plan them)
- Strong writing skills — clear, compelling, and conversion-focused
- Experience with design tools (Adobe, Canva) and visual content creation
- Experience using AI tools to improve marketing output and efficiency
- Analytical mindset — able to connect marketing activity to business results
- Comfortable working cross-functionally with Sales, Product, and Creative teams
Core Skills & Competencies
- Content creation across social, email, and web
- Marketing & AI tech stack (CRM/email tools, analytics, Chat GPT, Claude, social platforms)
- Performance tracking and campaign optimization
- Project management and execution discipline
- High attention to detail with strong organizational skills
- Adaptability in a fast-paced, growth-focused environment
- Experience in using design software such as Adobe Illustrator, Canva, etc. in making or editing content for social posts, or sell sheets.
Qualifications
- Bachelor’s degree or equivalent experience
- 2+ years of professional marketing experience
- Experience with digital marketing tools (analytics, email, social platforms)
- Familiarity with content publishing workflows (web/blog)
- Experience with project management tools (ClickUp, Trello, Monday, etc.)
- Experience using AI tools in marketing workflows
Why This Role Matters
This role is a direct driver of company growth. You won’t just support marketing — you’ll build and run the engine that fuels our sales and revenue pipeline.