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Global Creative Copywriter

Fjällräven International AB, Brockport, NY, United States


ABOUT THE ROLE
This role is for a conceptual copywriter who thrives at the intersection of brand storytelling and commercial impact. You’ll collaborate closely with Art Directors, Copywriters, and the wider Creative team to develop strategically grounded, creatively distinctive ideas—bringing them to life across everything from large campaign platforms to detailed executional assets.

You’ll lead and deliver integrated storytelling across seasonal campaigns and always‑on communications, working across channels including email, social, eCommerce, retail, and performance marketing. In close collaboration with visual and motion designers, you’ll ensure words and visuals come together to create a cohesive and engaging brand experience.

This is a part‑time (50%) consulting role for two years.

WHAT YOU WILL DO

Develop insight‑driven, conceptually strong copy aligned with brand and business strategy

Translate ideas into compelling narratives across campaigns and always‑on content

Deliver high‑quality copy across key channels including email, eCommerce, retail, and paid media

Lead and contribute to integrated, cross‑channel storytelling initiatives

Collaborate closely with Art Directors, Designers, and cross‑functional teams to ensure cohesive execution

Create both large‑scale campaign concepts and detail‑oriented assets

Ensure consistency in tone, voice, and messaging across all touchpoints

Apply industry trends and best practices to continuously elevate creative output and meet stakeholder expectations

WHO YOU ARE

7+ years’ experience as a conceptual copywriter in an agency or in‑house environment

Education in Copywriting, PR, Journalism, Communications or a related field

Strong portfolio showcasing integrated campaigns and cross‑channel brand storytelling

Ability to translate strategy and insights into clear, compelling creative ideas and narratives

Experience working with consumer brands, ideally within outdoor, sports, retail, or lifestyle sectors

Versatile writer with strong conceptual thinking and attention to craft, across formats including social, editorial, product, and video

Collaborative, curious, and adaptable—comfortable working cross‑functionally in a fast‑moving environment, with a passion for storytelling and brand building

Fluent or native‑level English; Swedish is a strong advantage

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