ABOUT THE ROLE
This role is for a conceptual copywriter who thrives at the intersection of brand storytelling and commercial impact. You’ll collaborate closely with Art Directors, Copywriters, and the wider Creative team to develop strategically grounded, creatively distinctive ideas—bringing them to life across everything from large campaign platforms to detailed executional assets.
You’ll lead and deliver integrated storytelling across seasonal campaigns and always‑on communications, working across channels including email, social, eCommerce, retail, and performance marketing. In close collaboration with visual and motion designers, you’ll ensure words and visuals come together to create a cohesive and engaging brand experience.
This is a part‑time (50%) consulting role for two years.
WHAT YOU WILL DO
Develop insight‑driven, conceptually strong copy aligned with brand and business strategy
Translate ideas into compelling narratives across campaigns and always‑on content
Deliver high‑quality copy across key channels including email, eCommerce, retail, and paid media
Lead and contribute to integrated, cross‑channel storytelling initiatives
Collaborate closely with Art Directors, Designers, and cross‑functional teams to ensure cohesive execution
Create both large‑scale campaign concepts and detail‑oriented assets
Ensure consistency in tone, voice, and messaging across all touchpoints
Apply industry trends and best practices to continuously elevate creative output and meet stakeholder expectations
WHO YOU ARE
7+ years’ experience as a conceptual copywriter in an agency or in‑house environment
Education in Copywriting, PR, Journalism, Communications or a related field
Strong portfolio showcasing integrated campaigns and cross‑channel brand storytelling
Ability to translate strategy and insights into clear, compelling creative ideas and narratives
Experience working with consumer brands, ideally within outdoor, sports, retail, or lifestyle sectors
Versatile writer with strong conceptual thinking and attention to craft, across formats including social, editorial, product, and video
Collaborative, curious, and adaptable—comfortable working cross‑functionally in a fast‑moving environment, with a passion for storytelling and brand building
Fluent or native‑level English; Swedish is a strong advantage
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Global Creative Copywriter
Fjällräven International AB, Brockport, NY, United States