Senior Director, Marketing

Senior Director, Marketing

Durham, North Carolina, United States
Definium Therapeutics, formerly known as Mind Medicine, is a clinical stage biopharmaceutical company developing novel product candidates to treat brain health disorders. Our mission is to be the global leader in the development and delivery of treatments that unlock new opportunities to improve patient outcomes. We are developing a pipeline of innovative product candidates, with and without acute perceptual effects, targeting neurotransmitter pathways that play key roles in brain health.
Founded in 2019, we are continuously expanding our presence and global footprint. We are constantly searching for high-impact individuals in various clinical, technical and business operations domains to strengthen our team of patient-centric, intelligent individuals.
The Senior Director, Marketing leads the development and execution of strategic marketing plans to drive the commercial launch and success of DT120, working closely with regulatory, medical, and sales teams to align with corporate goals. This role involves interpreting complex clinical data, managing brand lifecycles, and ensuring compliance with stringent regulatory standards (e.g., FDA).
Responsibilities:
Develop annual marketing plans, brand strategies, and value propositions for DT120
Manage the entire product lifecycle from pre-launch to post-launch, including market assessment, segmentation, and differentiation, execution, measurement, and optimization
Oversee the promotional review process (MLR/PRC) to ensure all marketing materials, including digital and print, are compliant
Partner with R&D, Medical Affairs, Market Access, and Sales teams to shape evidentiary needs and support commercial objectives
Direct external advertising/media/market research agencies and manage marketing budgets to ensure high-ROI initiatives
Drive digital strategy, including Veeva systems, social media, and web initiatives to engage Healthcare Professionals (HCPs) and patients
Identify and build relationships with Key Opinion Leaders (KOLs) to support scientific exchange and brand positioning. Drive congress and advisory board planning and execution
Qualifications:
Bachelor's degree in Life Sciences, Marketing, Business or related discipline, advance degree preferred (MBA preferred)
Minimum 15 years in the pharmaceutical, biotech, or healthcare consulting industry, with experience in product launch and brand management
Deep understanding of pharmaceutical regulations governing HCP and consumer promotion
Experience with HCP and Patient/Consumer marketing required
Proven ability to lead, mentor, and build high-performing teams, often in a matrixed environment required
Proficiency in analyzing market trends, competitive intelligence, and financial models for forecasting
Skilled with cross functional collaboration and astute at influence, curious to learn from others, driven to share outputs and socialize commercial strategy and objectives
Experience with REMS product preferred
Launch experience in the US market required
Ability to synthesize complex data into actionable strategies
Strong presentation skills and ability to influence senior, cross functional and sales team stakeholders
Ability to travel as required. Average 10-20%, reaching 50% or more in some months
The starting base pay range for this position is $251,775.00 - $294,965.00 Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee's geographic location.
Employees in this role may be entitled to additional compensation, including bonus and equity. Benefits information is listed on our Jobs Page. The Company provides competitive benefits to employees including:
100% paid health benefits including Medical, Dental and Vision for you and your dependents
401(k) program with company match and vesting after the turn of the first month after your start date
Flexible time off
Generous parental leave and some fun fringe perks!