Marketing Specialist 1

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Marketing Specialist 1 – Core Marketing serves as an execution-focused role responsible for supporting the day-to-day operations of Core Marketing initiatives. This position ensures that marketing campaigns, projects, and channel activities are accurately built, deployed, and maintained across systems and platforms. Working closely with Specialist 2 and Marketing Managers, this role supports project setup, campaign execution, channel coordination, and data tracking, helping ensure that marketing efforts are delivered on time, properly coded, and aligned with established plans. This role is critical to maintaining operational consistency, data integrity, and execution quality across all Core Marketing channels.
Project Management

Builds, routes, and maintains projects within Aprimo, ensuring accurate timelines, task assignments, and approvals
Ensures all marketing requests are properly documented, coded, and tracked from intake through completion
Maintains up-to-date project statuses, deadlines, and deliverables to support team visibility and accountability
Supports workflow consistency by following established project management processes and standards
Source Code & Campaign Setup

Executes source code creation, management, and governance across marketing initiatives
Builds and configures campaign elements across platforms (email, CRM, web, forms, tracking links, etc.)
Ensures all campaigns are properly tagged for performance tracking, attribution, and reporting
Validates campaign setup prior to launch to ensure accuracy and alignment with plan requirements
Channel Traffic Support

Assists in executing channel schedules across email, web, social, and paid media channels
Supports the maintenance of channel calendars and traffic plans, ensuring accurate placement and timing of campaigns
Coordinates with Specialist 2 and Managers to ensure deliverables are ready for deployment
Helps identify and flag potential conflicts, gaps, or delays in channel execution
Marketing Creative Stewardship

Maintains organization and accuracy of marketing assets across systems (DAM/FAM, shared drives, etc.)
Ensures correct creative assets are used in campaigns and align with approved messaging and branding
Supports routing and approvals of creative materials through established workflows
Reviews marketing materials for accuracy (links, source codes, copy alignment, etc.) prior to launch
Web & Digital Updates

Executes updates to websites and landing pages, including CTAs, content, imagery, and links
Ensures web content aligns with campaign objectives and audience targeting
Performs QA checks on pages to confirm proper functionality, tracking, and user experience
Supports ongoing optimization through updates directed by Specialist 2 or Managers
Reporting & Data Support

Assists in compiling and maintaining marketing performance reports and dashboards
Pulls and organizes data from CRM, email platforms, web analytics, and other tools
Ensures data accuracy and consistency across reporting systems
Supports analysis efforts by preparing data for review by Specialist 2 and Managers
Cross-Functional & Execution Support

Supports Specialist 2 and Marketing Managers in executing campaigns and initiatives across departments
Coordinates with internal teams (Creative, Content, Legal, Brand, etc.) to ensure timely delivery of assets
Tracks and follows up on assigned tasks to ensure deadlines are met
Assists in managing logistics for campaigns, events, and promotional efforts
Other Duties/Responsibilities

Assists with administrative and operational tasks within the Core Marketing team
Supports coordination of materials, shipments, or campaign-related logistics
Maintains organized documentation of marketing plans, assets, and reporting
Performs other duties as assigned
Managerial Breadth/Scope of Job

None
Working Environment/Physical Requirements

Fast-paced environment with multiple concurrent priorities
Occasional evening or weekend work may be required
Job Qualifications/Requirements

Character/Spiritual

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us…” Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.” Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer; Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer.
Knowledge/Experience

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
0–2 years of experience in marketing, communications, or project coordination
Familiarity with marketing tools (CRM, email platforms, CMS, project management systems) preferred
Experience with data entry, campaign setup, or digital marketing execution a plus
Skills, Abilities, and Special Talents/Gifts

Strong attention to detail and commitment to accuracy
Ability to manage multiple tasks and follow established processes
Clear written and verbal communication skills
Basic analytical skills with ability to organize and interpret data
Strong organizational and time management skills
Ability to work collaboratively and support team execution needs
Stewardship Requirements

Executes responsibilities with care and accuracy, recognizing the importance of responsible use of ministry resources
Pay Range

$24.75 to $28.93
Benefits

Employees scheduled for 20 hours or more per week are eligible for:
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Employees scheduled for 30 hours or more per week are eligible for all the above and:
Medical Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Temporary Employees

Sick Time
Bookstore Discount
Fitness Center
Tentative Search Timeline

Priority will be given to applications submitted by May 30, 2026. This posting will remain open until filled.
The potential employee start date is June 8, 2026

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