Product Marketing Manager, Magnetic Resonance (MR)

Product Marketing Manager (PMK)

United Imaging is a leading global medical device developer and supplier with a diversified portfolio of advanced medical products, digital healthcare solutions, and intelligent solutions that cover the entire process of imaging diagnosis and treatment. From our North American HQ in Houston, we are passionate about expanding our customer sales and support structure, embracing the highest quality and craftsmanship in each of our medical imaging products, and dedicated to building an outstanding organization.
Join our innovative team with the mission of developing and supplying advanced technologies and improving patient care worldwide. As part of our global team, you will have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.
The Product Marketing Manager (PMK) will be responsible for leading and managing the cross-modality Ultrasound product portfolio. The PMK's role will include but not be limited to developing and executing a comprehensive (data-driven) marketing strategy for the associated products, which would include product portfolio planning, go to market (GTM) marketing strategies, price and positioning strategies. They will help develop business plans for assigned products, including gathering market research, competitive intelligence, and market requirements. In addition, the PMK will create customer requirements for new products based on customer research, market analysis, and clinical drivers, and ultimately represent these customers and champion the requirements through the product development process. The PMK will also work/lead within cross-functional teams to ensure timely definition, development and release of products. They will also be part of the core-team that oversees Key-opinion-leader (KOL) management.
Duties & Responsibilities
Align customer, business, and market insights/trends to develop high impact new product introduction plans, optimizing commercialization and driving adoption of UIHS
Responsible for Ultrasound New Product Introduction (NPI) and New Feature Introduction (NFI) plans and execution to ensure alignment and best practices for market
Product Life Cycle management from NPI to end of life (EOL), including installed base and upgrade programs.
Develop, maintain, and clearly communicate an in-depth understanding of competitive strengths, weaknesses, and strategic directions to address the customer and market needs.
Subject matter expert with deep domain expertise with the ability to articulate and write compelling content to be used for creation of product differentiation, marketing and sales support materials, and training.
Act as the main point of contact and support for the Sales team for all products in the UIH portfolio, cross-modality.
Responsible for maintaining all technical product marketing collaterals (e.g. data sheet) to be used by the Sales team.
Responsible for maintaining price book and configurations
Note: Other duties as assigned.
Requirements
Education
Bachelor's degree or above
Experience
5+ years of experience in Product Management/Marketing or related field
Proven ownership and collaboration skills in a cross-functional commercial product management team
Required Skills or/ Attributes
Demonstrated ability to meet and exceed short- and long-term deadlines and be flexible
Team oriented able to motivate and work well with cross-functional teams
Strong strategic thinker with demonstrated business acumen
Strong written, verbal and presentation skills
Strong execution and project management skills
Strong technical skills and experience
Strong relationship-building skills, with experience marshaling resources across an organization and across multiple offices
Diversity, Equity, and Inclusion
United Imaging is an Equal Opportunity Employer. Diversity, equity, and inclusion matter. United Imaging provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Magnetic Environment Exposure:
This position requires working in an environment where strong magnetic fields may be present. Employees may be exposed to powerful magnets, electromagnetic equipment, or other devices that generate magnetic fields.
Risk to Ferrous Metals in the Body:
Due to the nature of the magnetic environment, employees must

not

wear or carry ferrous metals on their person while in the designated work area. This includes, but is not limited to, metal objects such as steel, iron, and other ferrous materials. Additionally, employees with implants, medical devices, or foreign objects containing ferrous metals within their body (e.g., certain surgical implants, pacemakers, or metal pins) may be at risk and must disclose any such conditions to their supervisor prior to starting work.