Regional Patient Care Liaison, Marketing and Business Development

Regional Patient Care Liaison
Strategic Accounts & Business Development

Skilled Nursing Facilities | Tennessee Market

Annual salary ranges from $75,000-$85,000 a year with a healthy incentive plan

Position Summary
We are seeking an experienced Regional Patient Care Liaison to support strategic referral relationships, census growth, and market development across our Skilled Nursing Facilities in the Tennessee region.

This role combines direct relationship development with hospitals and referral partners along with regional mentorship and coaching of Patient Care Liaisons to strengthen business development performance across the market.

The Regional Patient Care Liaison will conduct frequent in-person outreach with key referral partners, support facilities in strengthening their hospital partnerships, and provide hands‑on coaching through ride‑a‑longs and field mentoring to develop high‑performing liaison teams.

The ideal candidate is a relationship‑driven healthcare business development professional with experience in post‑acute care, strategic account management, and team mentorship.

Key Responsibilities
Regional Strategic Relationship Development

Develop and maintain high-level relationships with hospitals, health systems, physicians, case managers, and community referral sources across the Tennessee region

Serve as a regional liaison supporting facilities in strengthening key referral partnerships

Conduct face‑to‑face outreach and in‑person meetings with strategic referral partners throughout the region

Represent the organization at healthcare networking events, hospital meetings, and community engagement opportunities

Census Growth & Market Development

Support facilities in driving skilled nursing census growth through strategic referral development

Identify opportunities to expand market share and strengthen preferred provider relationships

Analyze referral trends, hospital discharge patterns, and admission conversion opportunities

Collaborate with facility leadership and admissions teams to implement market growth strategies

Regional Liaison Mentorship & Coaching

Provide ongoing mentorship, coaching, and professional development for Patient Care Liaisons

Conduct ride‑a‑longs and field visits to support relationship development and provide real‑time coaching

Partner with regional leadership to strengthen business development strategy and performance consistency

Support accountability through review of outreach activity, referral development, and conversion outcomes

Admissions & Clinical Collaboration

Work closely with Clinical Leadership, and Facility Administrators

Facilitate communication between hospital discharge planners and facility teams

Promote awareness of clinical capabilities, specialty programs, and quality outcomes

Market Intelligence & Reporting

Provide insights to regional leadership regarding growth opportunities and challenges

Utilize CRM systems to track outreach activities, referral sources, and strategic accounts

Qualifications
Required

3+ years of healthcare business development experience

Experience in Skilled Nursing, Post‑Acute Care, or Healthcare Services

Demonstrated success in new business development and relationship management

Experience supporting strategic referral accounts and hospital partnerships

Ability to mentor, coach, and develop business development staff

Strong communication, relationship‑building, and presentation skills

Ability to travel frequently throughout the Tennessee region

Valid driver’s license

Preferred

Experience working directly with hospital discharge planners and case management teams

Knowledge of Medicare, managed care, and post‑acute referral processes

Experience conducting ride‑a‑longs or field coaching with liaison teams

Familiarity with CRM and referral management systems

Key Competencies

Strategic Relationship Development

Census Growth Strategy

Healthcare Business Development

Regional Account Management

Leadership, Coaching & Mentorship

Collaboration with Clinical and Operations Teams

Why Join Us

Opportunity to influence regional growth and patient access to post‑acute care

Ability to mentor and develop business development professionals

Collaborative partnership with facility leadership and clinical teams

Competitive compensation and benefits package

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