Marketing - Product Marketing Manager - Retail

Product Marketing Manager - Retail

Golden 1 Credit Union is among the top credit unions in the country. As a member-owned, not-for-profit cooperative, Golden 1 is guided by the credit union philosophy of "people helping people." We are committed to empowering our members and uplifting our communities as we create a more equitable and financially inclusive California. We welcome all who embrace our Core Values.
You lead and coordinate retail-aligned marketing campaigns to ensure consistent execution, strong branch readiness, and effective in-branch activation. You are a Product Marketing Manager-Retail who serves as the central partner between Product Marketing, Retail, and cross-functional teams to drive member acquisition, engagement, and product adoption. You collaborate across teams to develop marketing strategies, oversee campaign activations, and deliver clear, compliant, and actionable communications that support business growth.
What You'll Do:
Lead the activation of the marketing campaign calendar for all initiatives requiring Retail support, ensuring branch teams are prepared, aligned, and equipped for execution.
Coordinate cross-functional readiness with Product, Creative, Compliance, Retail Operations, Learning and Development, and Events.
Support promotions, seasonal campaigns, deposit and lending programs, membership growth, and community-facing retail initiatives
Develop and manage the marketing strategy for new branch openings with a focus on member acquisition. Work closely with Retail Sponsorships and Events Sr. Program Manager to align activities.
Coordinate launch readiness including marketing, prospecting lists, events alignment, and opening day activation
Partner with Retail teams to leverage marketing campaigns that increase awareness and drive foot traffic
Own and coordinate production and distribution of retail product marketing materials such as onboarding kits, MDO collateral, brochures, talking points, and in-branch displays.
Ensure consistency of product messaging, brand standards, and compliance across all retail materials.
Lead quarterly branch contests and activation efforts that support product growth goals and motivate frontline engagement.
Partner with Retail Leadership to align contest themes, KPIs, incentive mechanics, and communication rollout.
Manage monthly retail collaboration meetings to ensure tight alignment on campaign planning, activation timing, and frontline needs.
Serve as the central liaison between Retail, Product Marketing, and Communications & Community Relations, and Retail Sponsorships and Events for all retail dependent initiatives
Coordinate campaign related retail communications in partnership with Retail Operations and Internal Communications.
Ensure clear, concise, and actionable communication for branch teams, including toolkits, timelines, FAQs, and readiness guides.
Foster a culture of collaboration, service excellence and innovation.
Qualifications and Preferences:
Bachelor's Degree Marketing required
5+ years Product focused marketing with strong experience leading digital marketing tactics and strategies. required and
6+ years Experience leading, building and executing and scaling-cross functional marketing strategies required and
Experience using data and metrics to drive improvements. required and
Ability to collaborate with ownership and accountability required and
Industry experience and knowledge of the financial industry required and
Channel and/or retail promotional experience required and
A rigorous and logical way of thinking, strong communication and presentation skills required and
Experience developing data-driven automated personalization campaigns required
Golden 1 Credit Union provides its employees a market-competitive and internally equitable total rewards compensation package through a variety of programs. These programs are designed to attract, motivate, and retain employees that drive and support the achievement of Our Mission, Vision, and Strategic Goals. The Credit Union is committed a total rewards philosophy built on; a comprehensive compensation package, well-being and work-life balance, career development and growth, rewards and recognition, and a commitment to Diversity, Equity and Inclusion. We believe in fostering a workplace where every employee is recognized, valued, and motivated to contribute their best.