Social Media Manager

Job Overview
The Revel Group is looking for a creative, strategic, and hands‑on Social Media Manager to lead the social voice of two of the Smokies’ most exciting adventure brands, Anakeesta and WildSide.

This role blends big‑picture thinking with day‑to‑day execution. You will shape our social strategy, bring our experiences to life through content, and engage with our audience in a way that feels authentic, energetic, and on‑brand.

If you love storytelling, thrive in fast‑paced environments, and enjoy being on‑site to capture the action, this role is for you.

Key Responsibilities
Strategy and Planning

Develop and execute social media strategies for Anakeesta and WildSide

Build and manage monthly content calendars aligned with campaigns, events, and seasonal priorities

Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant

Content and Execution

Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok

Capture and create content on‑site including photo, video, and real‑time storytelling

Collaborate with internal photographer and videographer to produce high‑quality content

Ensure individual brand voices and visual consistency across both properties

Community and Engagement

Manage community engagement including comments and messages in a timely and brand‑aligned way

Monitor sentiment and provide insights to leadership

Influencer and Partnerships

Lead influencer outreach and relationship management

Coordinate visits, itineraries, and deliverables for creators

Track performance and return on investment of influencer campaigns

Analytics and Optimization

Track and report on performance metrics including engagement, reach, growth, and conversions

Use insights to optimize content, posting strategy, and campaigns

Balance data‑driven decision making with strong creative instincts

On‑Site Presence

Attend events, activations, and key moments to capture live content

Act as the social presence on property

Skills

Strong content creation across photo, video, and copy

Deep understanding of Instagram, Facebook, and TikTok

Ability to spot trends and create relevant, on‑brand content

Clear and engaging copywriting skills

Strong community management and audience engagement

Influencer outreach and relationship management

Strong organization and project management skills

Data‑driven mindset with the ability to adjust strategy

Qualifications

3-5+ years of experience in social media management or digital marketing

Experience working with consumer‑facing brands, preferably in hospitality, tourism, or lifestyle

Proven track record of growing and engaging social media audiences

Experience creating and editing content using mobile devices and editing tools

Familiarity with social media management and analytics tools

Experience coordinating influencer campaigns and partnerships

Bachelor’s degree in marketing, communications, or a related field preferred but not required

Ability to work on‑site regularly in Gatlinburg and Pigeon Forge and attend events as needed

Perks of Working With Us

Competitive pay

Paid time off

Medical, dental, and vision insurance

Free admission for employees and immediate family

Generous pass exchange program with area attractions

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