Doughlicious Brand Manager

Most brand managers spend their careers moving incrementally inside a big CPG machine. This is something different.
At Doughlicious, you’ll own brand strategy for one of the fastest-growing better-for-you frozen snack brands in the U.S. — a brand already on shelves at Target, Whole Foods, Kroger, and Gopuff, with serious momentum and serious ambition. You’ll have a direct line to global leadership, real budget ownership, and the kind of creative latitude that just doesn’t exist at a legacy food company.
If you’re an ABM ready to make the leap — or a Brand Manager who’s tired of waiting for permission to do bold work — this is your moment.
About Us

Founded in London and now scaling fast across the U.S., Doughlicious is a certified gluten-free brand with a global retail footprint, a 22,000 sq ft production facility, and a product innovation pipeline that keeps getting better. We launched in the U.S. in 2024 and we’re not slowing down.
Clean ingredients. Dirty cravings. That’s our whole thing.
The Role

As Brand Manager, U.S., you’ll be the driving force behind how Doughlicious shows up — and gets loved — across the American market. You’ll report directly to the Head of Global Marketing and work hand-in-hand with U.S. commercial teams, retail partners, and agency collaborators to build a brand that wins in the freezer aisle and beyond.
This is a high-ownership, high-visibility role. You’ll set strategy, execute campaigns, manage innovation pipelines, and develop the next generation of brand talent — all from our growing Cincinnati, OH hub.
What you will own

Brand strategy & positioning — lead the U.S. brand narrative across every consumer touchpoint, keeping messaging sharp, consistent, and culturally relevant
Omnichannel campaigns — develop and optimize marketing programs that drive awareness, trial, purchase, and repeat across retail, digital, and experiential channels
Innovation execution — partner with Product Development and Supply Chain to bring new products to market through the stage-gate process, on time and on brief
Sales enablement — arm the commercial team with pitch decks, sell-in tools, POS materials, and retailer-specific assets they need to win at shelf
Category & consumer intelligence — dig into the data, surface the insights, and use them to stay ahead of the competition
Shopper & retail marketing — oversee digital performance programs (rebates, retail media, loyalty platforms) and agency partnerships across key accounts
Creative & content — collaborate with internal design and external agencies to produce assets across web, email, social, paid media, and retail
Budget & performance management — own the marketing budget, track spend, and report on results with clarity
Team leadership — manage and mentor a marketing assistant, investing in their growth the way we invest in yours
What we are looking for

5+ years in CPG brand marketing, shopper marketing, or innovation — food or beverage experience strongly preferred
A strategic thinker who also rolls up their sleeves and gets it done
Strong project management chops — you’ve handled packaging launches, multi-agency workflows, and innovation pipelines without dropping the ball
Data-fluent — you know how to use category data and consumer insights to make sharper decisions
A clear, compelling communicator — in writing, in presentations, and in the room
Someone energised by ambiguity and fast pace, not intimidated by it
Why Cincinnati

We’re building our U.S. headquarters here intentionally. Cincinnati is a CPG powerhouse — home to some of the best brand talent in the country — and we’re planting our flag. You’ll be part of a small, tight-knit U.S. team with direct access to leadership and the opportunity to shape how this market operation is built from the ground up.
Why Doughlicious?

Because the brand is real, the growth is real, and the work actually matters. You won’t be the 47th person managing a sub-brand of a sub-brand. You’ll be a key architect of something that’s still being built — with the backing of a global organisation and the energy of a startup.
Please apply here or send your CV and what makes you perfect for this position to Kathryn@doughlicious.co.uk. Thank you!

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