Sr Marketing Manager

About Rumpl
Rumpl makes comfort perform. We invented the modern outdoor blanket and continue to lead the category through technical innovation, bold design, and storytelling that sparks connection. From artistic collaborations to ultra-packable gear, we exist to celebrate the moments after it - when the hike is done, the fire is lit, and connection begins.

We're builders at heart. We move fast, test often, and care deeply about the relationships behind the business - from our retail partners to the communities that bring our brand to life.

About the Role
This is a high-impact, player-coach role. You'll own Rumpl's go-to-market process and make sure every product launch shows up with clarity, consistency, and impact - then extend that work into brand-building across events, partnerships, social, and community.

Some days you'll be architecting seasonal GTM plans. Other days you'll be on a trade show floor, activating a partnership, or jumping into creative execution. You'll manage one direct report while staying close to the work yourself.

This role travels. A lot. Trade shows, activations, and partnerships mean you'll be on the ground regularly throughout the year, representing Rumpl in the real world.

This role is accountable for brand heat, cultural relevance, and top-of-funnel momentum. If you're looking to purely manage or stay at the strategy layer, this role ain't for you.

What You'll Own
Go-to-Market

Own Rumpl's seasonal GTM calendar in partnership with Product and Creative
Collaborate early in the product lifecycle to shape positioning, naming, and storytelling
Translate GTM milestones into actionable plans and timelines across teams
Lead campaign briefing across Marketing, Ecommerce, and Sales
Project manage all creative and marketing deliverables end to end
Present campaign narratives and launch plans to stakeholders
Analyze performance and document post-launch learnings to improve over time
Wholesale and Retail Marketing Oversee creation of sell-in decks, workbooks, POP, and trade show materials
Partner closely with Sales to ensure tools and storytelling support revenue goals
Coordinate with Creative on layout, copy, and packaging elements
Events, Partnerships, and Experiential Lead Rumpl's presence at trade shows, grassroots activations, and community events
Allocate and deploy event budgets for maximum brand impact
Identify, develop, and execute brand partnerships and collaborations that feel authentic and culturally relevant
Social, Influencers, and Community Own organic social strategy - channel planning, content cadence, performance insights
Build and manage a network of creators and brand advocates
Amplify UGC and community storytelling across channels
Track performance and optimize for engagement, reach, and traffic
What Success Looks like Product launches are on time, aligned, and increasingly impactful
GTM processes become more efficient and predictable over time
Events and activations generate real-world energy and measurable brand lift
Partnerships feel authentic, strategic, and culturally relevant
Organic channels show increased engagement, traffic, and brand interest
Cross-functional teams operate with stronger alignment and speed under your leadership
Who You Are Player-coach: You can think strategically and execute in the same day
Connector: You're comfortable building relationships with buyers, creators, partners, and community members
High energy: You can show up at a trade show and engage with hundreds of people without fading
Taste-driven: You know what good looks like in brand, product, and culture
Scrappy: You can operate effectively in a resource-constrained environment
Digitally fluent: You understand how physical activations translate into digital attention
Experience 5-8 years in brand or product marketing, ideally at an outdoor or active lifestyle brand in the $35M-$150M range
Proven track record managing GTM calendars and cross-functional launches
Strong project management skills with sharp attention to detail
Experience building wholesale marketing tools and assets
Experience planning and executing events and activations
Experience managing a small team or direct reports
Experience building influencer or community-driven programs
What This Role Is (and Isn't)
This Is High autonomy with real influence on how the brand shows up
A mix of strategy and hands-on execution
Fast-moving, dynamic, and creative
Built for someone who thrives doing the work, not watching it
This Is Not A Director role with large team and budget ownership
A purely executional coordinator role
A purely strategic layer-sitting role
A corporate marketing function removed from the customer
Why Rumpl Paid Time Off
Paid Holidays
Product discounts
Competitive compensation commensurate with experience
Monthly health insurance allowance
401(k) with company match, vests Day 1
Hybrid schedule: in-office Tuesday, Wednesday, and Thursday when not travelling