Communication and Marketing Specialist-Wisconsin Reading Center

Job Summary
This role owns the development and execution of integrated marketing and communications—website, email
ews, conference presence, social, and success stories tailored to clinical research audiences (industry sponsors, CROs, PIs, and academic collaborators). The Specialist partners closely with scientific, operations, and finance leads to translate complex research outputs into clear, compliant, audience‑appropriate messages that differentiate WRC and highlight quality and outcomes.

Responsibilities

Lead content strategy, communication plan, and ongoing updates for the WRC website; ensure services, capabilities, metrics, and contact pathways are current and sponsor‑friendly. Create content for LinkedIn, social media platforms, and other websites.

Create and manage sponsor‑facing materials: capability decks, one‑pagers, proposal language, FAQ, success stories, publication spotlights. Help with design, web and printing materials for sponsors.

Build a compliant email
ews update cadence for sponsors and collaborators (product updates, milestones, publications, conference highlights). Help coordinate in‑services for staff quarterly.

Create templates and how‑to guides (e.g., sponsor onboarding communications, service request intake, turnaround time expectations).

Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established campaigns.

Communicates with stakeholders to verify requests and identify editorial resources.

Plans editorial content according to established goals and objectives.

Provides project management and execution of communications programs, initiatives, and tactical plans.

Monitors reach and effectiveness of communication campaigns, projects, and initiatives.

Travel & Working Conditions
Employees must travel to Madison, WI; expenses are the employee’s responsibility. Occasional night and weekend events may occur.

Employment Terms

Full‑ or part‑time (50%–100%)

Work may require in‑person, onsite at campus; remote work possible at off‑campus locations.

Position may be extended or converted to an ongoing appointment based on need and/or funding.

Compensation & Benefits
Starting salary: $48,107.

Benefits include generous vacation, holidays, sick leave; competitive insurances and savings plans; retirement benefits.

Hybrid work with requirement to be on‑site 50% of time. Flexible schedules, comprehensive benefits, and professional development opportunities.

Required Qualifications

Minimum 3 years of work experience in communications, marketing, or related field.

Minimum 1 year professional writing experience.

Experience managing web content, preferably using WordPress or similar platform, with a focus on digital accessibility.

Demonstrated skill with photography and/or videography, including basic photo and video editing.

Critical thinking and problem‑solving skills.

Preferred Qualifications

Experience in healthcare, academic research, or working with clinical trials.

Experience supporting business development or sponsor communications in clinical research, biotech, medical device, CRO, or academic medical settings.

Experience with Canva, Adobe, PowerPoint, Teams, and/or Smartsheet.

Familiarity with InDesign or other graphic design programs.

Education
Bachelor’s Degree Preferred.

Department
School of Medicine and Public Health, Department of Ophthalmology and Visual Sciences, Wisconsin Reading Center.

Contact Information
Beth Reuter, ejreuter@wisc.edu, 608-263-3680.

EEO Statement
The University of Wisconsin‑Madison is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies.

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