Social Media Specialist (7461U) - Student Affairs Communications 71221

Responsibilities

Work with the Social Media Strategist, student interns and broader Student Affairs Communications team to produce and publish engaging multimedia content – photo, graphic and video (short/long‑form) – to enhance UC Berkeley Student Affairs’ social media/digital presence and campaigns and increase engagement among key audiences (e.g. students, Gen‑Z, etc).

Conceptualize and execute engaging content for Student Affairs social media accounts UCBerkeleyLife on Instagram, UCBerkeley on TikTok and platforms (e.g. YouTube, Facebook, Discord and other emerging social media platforms) in alignment with the public‑relations and marketing strategic plans, and the university’s brand and mission.

Coordinate with campus contacts, conduct interviews, develop scripts/content, attend campus events/activities to collect photo/video content and post‑process video/photo content.

Contribute to a robust content calendar.

Support Social Media Strategist in leading the student social media team – including assigning and monitoring tasks/projects, providing content feedback and technical video/photo/editing guidance, reviewing/editing scripts and assisting with post‑processing/production.

Use native and third‑party social media monitoring tools to evaluate content performance against the divisional/campus social media content and public‑relations and marketing strategies, as well as industry best‑practices. Create key metric reports. Adjust tactics and provide recommendations to students and Social Media Strategist based on these evaluations.

Maintain department professional video/photography equipment (e.g. DSLRs, lenses, lighting, sound/mics, etc.). Provide technical guidance (e.g. 1:1, workshop) on the use/application of equipment.

Collaborate with Student Affairs partners to identify specific communications needs and work with team members (students, designers, writers, web developers) as needed to complete tasks.

Develop successful relationships with faculty, students, staff, administrators and alumni to execute social media, multimedia and additional communications content.

Stay abreast of emerging social media, Gen‑Z and pop‑culture trends, along with photo/video techniques, technologies and editing styles. Evaluate potential for application to divisional communications and make recommendations when appropriate.

Assist with critical communications by monitoring social media channels and/or sharing/reposting prepared posts, as needed, while maintaining strict confidentiality.

Required Qualifications

2–3 years professional work experience in a marketing, communications, or related office, performing social media and other multimedia content creation. Extensive experience creating multimedia content for social media and digital platforms.

Ability to come to the UC Berkeley campus periodically (approximately 75% remote / 25% in‑person) to capture content, film/photograph events & activities, attend meetings and perform other duties as needed.

Demonstrated knowledge of various social media (e.g. TikTok, Instagram, YouTube, Facebook, Discord, Snapchat, etc.) and experience creating engaging content for a student/Gen‑Z audience. Experience contributing or managing social media accounts on behalf of an organization or business.

Demonstrated knowledge of and experience with Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, InDesign) and other design/content production platforms such as Canva and CapCut. Demonstrated technical knowledge of and experience with photography and videography principles, editing techniques and equipment (e.g. DSLRs, lenses, lighting, sound/mics, etc.).

Knowledge of the fundamentals of writing, grammar and syntax, with a focus on best practices for writing for social media platforms. Ability to adapt writing style/to tone for a diverse student/Gen‑Z audience.

Strong written, verbal, interpersonal communication skills. Ability to engage, work and collaborate with students, staff, faculty, administrators and affiliates from diverse backgrounds and communities – particularly those in underrepresented communities.

Strong organizational, analytical, critical thinking and time‑management skills; ability to multi‑task, work independently under supervision, and adapt to office needs. Strong attention to detail.

Skill to maintain confidentiality.

Bachelor’s degree in a related area and/or equivalent experience/training + 2–3 years of professional experience.

Preferred Qualifications

Knowledge of other animation tools such as After Effects, Animate or Procreate.

Experience in/working knowledge of the UC Berkeley campus (e.g. achievements, mission, vision, goals, objectives, programs and infrastructure) or a similar higher‑education institution.

Experience leading an intern or student social media/creative team.

Ability to converse and produce content with Spanish‑speaking students, staff, faculty, and administrators.

Salary & Benefits
Salary range: $31.94 – $36.40 per hour. This is a 100% full‑time (40 hours per week) career position eligible for full UC benefits, non‑exempt and paid bi‑weekly. It is remote‑friendly, allowing up to 75% remote work.

Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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