Marketing Manager

Liberty Glove - California City of Industry, CA 91789, USA

Pay or shift range: $85,000 USD to $105,000 USD. The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Description
Liberty Safety, a division of Bunzl, is seeking a

Marketing Manager

to lead and execute marketing initiatives that drive revenue growth, lead generation, customer engagement, and brand awareness. This role will develop and manage marketing programs across digital, content, product, trade show, channel, and sales support activities. This role is ideal for a hands‑on marketing leader that will oversee day‑to‑day operations.

Responsibilities

Develop and execute the annual marketing plan aligned with company growth goals.

Manage marketing campaigns across digital, email, social, web, events, and print.

Partner with sales leadership to generate qualified leads and improve conversion.

Create messaging, collateral, presentations, and content for products, promotions, and campaigns.

Oversee website updates, SEO/SEM, email marketing, and marketing automation efforts.

Manage planning, logistics, and execution for annual trade shows.

Manage customer events, distributor programs, and promotional calendars.

Support product launches with positioning, training materials, and go‑to‑market plans.

Track and report performance metrics such as leads, conversion, campaign ROI, web traffic, and customer engagement.

Manage direct reports daily activities and annual goals.

Manage outside agencies, freelancers, and vendors as needed.

Maintain brand consistency across all touchpoints.

Develop and manage annual marketing budget and recommend the highest‑return investments.

Manage the marketing calendar, projects, timelines, and budgeting to ensure on‑time, on‑budget delivery.

Coordinate and catalog all product photography, labeling, packaging, hang tags, etc.

Provide images and content to Optimize Amazon storefront performance (in partnership with external agency).

Support strategic sales opportunities with tailored marketing materials.

Partner with sales leadership on priorities, initiatives, and requests.

Manage other projects or initiatives as assigned.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field required.

5+ years of marketing experience, B2B, manufacturing, industrial, distribution, or product‑based businesses preferred.

Strong hands‑on digital marketing experience, including SEO, website management, email marketing, and campaign execution.

Proven ability to execute marketing strategy with accuracy, ownership, and follow‑through.

Strong analytical skills with experience using Google Analytics, marketing automation tools, and performance reporting.

Proficiency with CRM and marketing tools with experience in Microsoft Dynamics preferred.

Excellent project management skills with the ability to balance multiple priorities.

Outstanding communication and cross‑functional collaboration skills.

Familiarity with e‑commerce platforms (Shopify, BigCommerce, Amazon Seller Central) and using AI tools to drive marketing efficiency preferred.

Liberty Safety CA salary range: $85K - $105K plus bonus eligibility, based on experience and education. Position is located in City of Industry, CA and is a hybrid position.

Benefits

Medical, Dental & Vision Benefits effective the 1st day of the month after 30 days - Minimum 30 hours per week.

Paid Time Off - Vacation, Sick, Holidays and Personal Time.

401K with generous company match.

Additional benefit information can be found on the Bunzl Careers home page under Benefits and Perks.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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