Marketing Asset and Content Specialist

Property Photography Ownership (Primary Focus)

Own the end-to-end coordination of property photography across the portfolio
Ensure all properties have complete, current, and high-quality image sets that support booking conversion
Track photography status across properties, identifying gaps, outdated imagery, or missing assets
Photography & Asset Coordination

Coordinate hotel photography needs including scheduling, tracking, and asset collection
Partner with internal teams and vendors to ensure photography meets brand standards, timelines, and business needs
Manage intake, organization, and readiness of all incoming photo and video assets
Digital Asset Management

Manage and maintain Red Roof’s digital asset library, including photo, video, and collateral assets
Ensure assets are properly tagged, organized, and accessible for internal teams
Audit and troubleshoot asset issues, ensuring accuracy and consistency across platforms
Brand Standards & Quality Control

Support the execution and consistency of Red Roof brand standards across marketing materials and digital channels
Review hotel photography and marketing collateral to ensure alignment with brand guidelines before approval routing
Assist in reinforcing brand standards with internal teams and franchise partners
CMS & Website Support

Execute content updates within the CMS, including uploading images and updating page content
Support website content accuracy and alignment with brand standards
Support the development, updates, and execution of marketing collateral for brand and sales initiatives
Assist with basic copywriting, proofreading, and editing of marketing materials
Help maintain consistency across web pages, collateral, and other brand communications
Project Coordination & Execution

Support the execution of marketing campaigns and initiatives across the team
Coordinate timelines, deliverables, and feedback across internal stakeholders
Assist in managing multiple projects simultaneously while meeting deadlines
Cross-Functional Collaboration

Partner with Sales, Operations, Revenue Management, Distribution, and Franchise teams to support marketing needs
Respond to internal and external marketing requests within established timelines
Escalate issues or inconsistencies when needed
Documentation & Process Support

Maintain internal documentation for brand standards, workflows, and processes
Help improve efficiency by identifying gaps or inconsistencies in current processes
What This Role Is

This role focuses on execution and coordination of marketing assets, with a primary emphasis on property photography.
It includes:
End-to-end ownership of property photography coordination
Digital asset management and organization
Brand standards support and quality control
CMS and website content updates
Cross-functional project coordination
Day-to-day marketing operations support
This is a highly detail-oriented, execution-focused role that blends asset management, quality control, and cross-functional coordination to support both operational efficiency and revenue-driving marketing efforts.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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