personalise marketing, including social media features. **Core Responsibilities:** The Senior Manager Marketing Investment Planning plays a critical role in guiding global marketing ambitions to regional marketing planners. Through strategic foresight and data-driven decision-making, this role ensures marketing investments deliver strong returns, strengthens brand impact, and enables scalable growth across markets.Proven experience in marketing investment planning or business analysis with a regional focus. Experience with Marketing Mix Modeling and forecasting sales based on marketing channels. Demonstrated ability in strategic planning, with the ability to align marketing initiatives with overarching corporate objectives.Effective communication and engagement skills with a track record of building consensus.Leadership experience with a background in cross-functional team collaboration.
Experience with integrated commercial planning and marketing spend guidelines creation.Strong project management skills with an emphasis on time-bound deliverables.
**Language Skills:** **Family** **Care** **Leave –** We offer enhanced paid leave options for those important times.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.
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Senior Manager Marketing Investment Planning (Temporary)
LEGO, Boston, MA, United States