About WPP Media
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. Powered by WPP Open and Open Intelligence, clients see exactly where, how and why their media investment is working.
Role Summary & Impact
The Associate Director, Programmatic Commerce will drive excellence in tactical activation and day‑to‑day management of programmatic‑based activations. Responsibilities include leading audience and creative strategy development, competitive research, campaign setup, management and reporting of programmatic media buys across several retailer media networks and DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.). The role requires a deep understanding of each platform’s programmatic offerings and the ability to connect directly with retail media networks at key customers. An entrepreneurial spirit with a bias for action and problem‑solving is essential.
Skills And Experience
- Manage a team of direct reports and oversee their career development.
- Oversee programmatic media activations across retailer media networks and DSPs.
- Execute campaign setup, bid recommendations and budgeting to ensure overall client goal attainment, including use of retail bid management technologies (Pacvue, Skai, Epsilo).
- Maintain excellent relationships with key account stakeholders to maximise promotional opportunities and assist them in navigating the commerce activation landscape.
- Ensure ongoing campaign compliance with GroupM established guidelines and best practices.
- Lead the incorporation of cross‑channel testing and optimisation strategies.
- Prepare campaign performance reports on a weekly, monthly and quarterly basis.
- Synthesize key data points, identify trends and recommend activities to maximise business results and deliver an optimal customer experience.
- Address technical issues with media campaign serving.
- Stay up to date on changing marketplace dynamics surrounding ad products, technology and measurement across programmatic partners.
- Manage reconciliation, invoicing, billing, trafficking and mapping data to our internal media campaign management platform.
- Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising or equivalent professional work experience.
- 5+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media programmatic execution.
- Experience managing a team of direct reports.
- Proficiency in Microsoft Office Suite, including Excel, PowerPoint and Outlook.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Experience with retail bid management platforms such as Pacvue or Skai.
- Experience in campaign management and optimisation across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Ability to collaborate and work effectively with internal teams and external partners.
- A self‑starter attitude that thrives in a fast‑paced environment.
- Excellent project‑management skills; able to coordinate projects across multiple teams and functions.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media offers a range of employee resource groups, in‑office events, competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
The base salary range for this position is $75,000 – $180,000 USD. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience and qualifications. For more information on our benefits package, visit .
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‑mail to GroupM Leave Administration at or call (212) 297‑8507 and let us know the nature of your request and your contact information.
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