AI-Driven Marketing Manager

Takes initiative and doesn’t wait to be told what to do

Likes figuring things out and improving how things work

Enjoys building systems—not just following them

Wants your work to actually drive results

And you want:

The freedom to test ideas and improve campaigns

To see the direct impact of your work on traffic and leads

And you’re tired of:

Just posting content with no real outcome

Slow companies where nothing gets implemented

Layers of approval that kill momentum

And you’re okay with:

Being accountable to real results (not just activity)

Operating without perfect instructions

Figuring things out in a fast-moving environment

Then this role may be exactly what you’re looking for.

Why This Role Exists
We operate two active retail locations and need someone who can consistently bring people through the door and generate inbound demand.

This is not a “marketing assistant” role.

You will own execution across channels and be responsible for

real outcomes :

More store visits

More inbound leads

Better-performing campaigns

About the Company
We are a family‑owned business serving the South Texas community with a strong reputation and loyal customer base.

We operate two locations and are focused on growing the business in a controlled, consistent way—without unnecessary complexity.

What You Will Own

Driving

store traffic

through campaigns, promotions, and events

Generating

inbound leads

across digital channels

Executing:

Social media

Website updates

Basic paid ads support

Coordinating in‑store events and promotions

Managing manufacturer co‑op marketing programs

Using AI tools to:

Speed up content creation

Improve output and consistency

Keeping messaging aligned across all channels

What Success Looks Like

Store traffic increases from your campaigns

Leads become consistent and measurable

You can clearly explain what’s working and what’s not

Marketing becomes a system—not random activity

Who Will Thrive Here

You take initiative and don’t wait to be told what to do

You like owning outcomes, not just completing tasks

You enjoy building and improving systems

You’re comfortable learning tools quickly (including AI)

You want your work to actually impact the business

Who This Is Not For

You need constant direction or step‑by‑step instructions

You prefer brainstorming over execution

You want a slow‑paced or highly structured environment

You’re not comfortable being accountable to measurable results

Required Experience and Proof

Experience executing marketing campaigns (not just assisting)

Comfortable with:

Social media tools

Basic website updates

Ability to show examples of past work (posts, campaigns, etc.)

Required

Basic firearms knowledge

Must be legally able to purchase firearms

Strong Plus

Experience using AI tools (ChatGPT, Claude, etc.) in real workflows

Exposure to ads, SEO, or landing pages

Compensation, Schedule, Location

Full‑time role

Based across two store locations

Employee purchase program

Salary range: $48,000 – $55,000, based on experience and demonstrated ability to execute

This role is evaluated based on measurable results, specifically store traffic growth and inbound lead generation.

How to Apply
Submit a short video answering the following in the Dropbox link provided below:

Why are you applying for this role?

What have you done that shows you can drive results?

What would you do first to increase store traffic?

Include examples of your past work if available.

Final Thought
This role is for someone who wants to

own outcomes, not just tasks .

If that’s you, we want to hear from you.

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