Senior Consultant - Marketing Strategy & Transformation

Senior Consultant - Marketing Strategy & Transformation
As a

Senior Consultant, Marketing Strategy & Transformation , you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth.

You will lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

Key responsibilities include:

Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components

Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working

Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement

Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members

Support MarTech strategy and enablement initiatives (e.g. Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams

Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Your Skills + Experience
You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI‑enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI‑augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact.

Required experience and capabilities:

5-7 years of relevant experience in consulting, digital services, or industry roles

Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment

Proven ability to lead workstreams and deliver engagements independently, end‑to‑end

Strong expertise in marketing operating model design and implementation

Understanding of modern marketing ecosystems, including:

Customer data, segmentation, and personalization

Omnichannel engagement and campaign execution

Experience working across strategy, data, and technology teams

Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management

Experience managing and developing team members

Bachelor’s degree required; advanced degree (e.g., MBA) preferred

Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)

Familiarity with agile marketing practices and innovation frameworks

Additional consulting or advisory experience

The base compensation range for this role in the posted location is: $112,600 - $212,700. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction. In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Capgemini offers a comprehensive, non‑negotiable benefits package to all regular, full‑time employees.

In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

Paid time off based on employee grade (A‑F), defined by policy: Vacation: 12‑25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave

Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)

Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)

Life and disability insurance

Employee assistance programs

Other benefits as provided by local policy and eligibility

Important Notice:

Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

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