Content Marketing Manager

Overview

Shape the future with us. Viega is a technology leader in the installation industry, developing intelligent systems and integrated digital solutions. We emphasize quality in everything we do and aim to turn spaces into living rooms: more comfortable, more intelligent, more secure, more sustainable.
Job Title

Content Marketing Manager
Job-ID: 17311; Location: Broomfield, CO
Job Description Summary

The Content Marketing Manager serves as the narrative engine of the business, translating complex technical and portfolio value into clear, compelling, and customer-centric content that drives brand authority, demand generation, and pipeline growth. This role owns the content strategy, editorial calendar, and execution across channels, partnering cross-functionally with sales, product, and marketing teams to deliver persona-driven content that supports the full customer journey.
Responsibilities

Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging
Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications
Leads development of thought leadership content to position Viega as an industry authority and trusted partner
Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities
Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases
Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion
Identifies, develops, and executes customer case studies, from story sourcing to final publication
Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation
Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights
Maps content to the customer journey, ensuring the right message reaches the right audience at the right time
Integrates Voice of Customer (VOC) insights and field feedback into content to ensure relevance and impact
Builds a content repurposing engine to maximize reach and ROI across channels and campaigns
Ensures content from external sources like external agency partners and freelancers are rooted in quality, consistency, and in alignment with brand standards
Establishes and maintains content governance, standards, and templates to ensure consistency across the organization
Acts as a strategic storyteller and educator, elevating Viega’s value proposition and enabling upstream influence in the market
Works cross-functionally across marketing, sales, training, product and other teams to build consistent and relevant content for different customer personas by focus segments and markets
Required Qualifications

Knowledge, Skills and Abilities: Proficient in common office software – including Microsoft Word, Excel, Outlook, Teams, and PowerPoint
Strong written and verbal communication skills, including active listening, professional email and phone etiquette, and clear information conveyance
Ability to build positive relationships with colleagues, customers, vendors, and others
Collaborative mindset with teamwork, responsiveness, knowledge sharing, and alignment with goals and values
Strong interpersonal skills with the ability to partner with key stakeholders and influence across the organization
Attention to detail and accuracy
Ability to work in fast-paced environments and make sound decisions
Problem-solving with critical thinking, creativity, and facilitation skills
Ability to work independently and in a team
Highly organized to manage multiple tasks, priorities, schedules, and documents
Takes initiative and proactively addresses needs
Understanding of content strategy, storytelling frameworks, and brand voice development
Experience creating content that supports demand generation and sales enablement
Ability to develop thought leadership content that builds credibility and authority
Familiarity with SEO and digital content optimization
Ability to translate VOC, segment needs, and market context into relevant, high-impact content
Strong collaboration skills across sales, product, training, and marketing teams
Curiosity and learning agility to understand products, markets, and customers
Commitment to quality and consistency
Exceptional writing and editing skills for simplifying complex technical concepts into clear narratives
Education, Certification/License & Work Experience

Bachelor’s degree in Marketing, Communications, Journalism, or related field required
5-7 years of professional experience in content marketing, communications, and/or storytelling within B2B, industrial, or technical environments required
Experience leveraging AI and modern content tools to enhance productivity and scalability required
Experience managing external agencies, freelancers, and/or content contributors required
Experience using data and analytics to measure content performance and drive continuous improvement required
Previous experience in industries with technical or engineered products preferred
Equivalent combinations of education and experience may be considered in lieu of these requirements.
Compensation & Benefits

Total Rewards Package: Base $92,000 to $122,000 USD annually, based on education, experience, and geographic market
Bonus: Eligible for discretionary annual bonus based on company and individual performance
Medical, Dental, Vision
Wellness Program
Health Savings Account (HSA) with company contribution
Voluntary Benefits (Life, AD&D, Disability)
401(k) with company contribution
Time Off Programs – 22 days PTO, 9 holidays, 2 volunteer days
Application Window

Posting date: 05/01/2026
Application deadline: 06/01/2026
Contact

Your Contact Person: Brad Kerwin
The future needs people like you to shape it. Apply to Viega now.

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