Digital Marketing Manager

Digital Marketing Manager
At Nexstar Network, we are a member‑owned network of over 700 members that provides leadership and coaching to residential service companies.

The Digital Marketing Manager owns digital marketing strategy, campaign orchestration, and channel performance across the full customer lifecycle, translating business objectives into scalable, data‑driven campaigns executed through HubSpot and key digital and partner channels.

Reporting to the Director of Marketing, this role is accountable for lifecycle strategy, segmentation, channel mix, media buying, and performance outcomes, while directing execution through the Digital Marketing Specialist.

Success is measured by pipeline contribution, member growth and engagement, and continuous improvement in campaign performance and ROI.

Benefits

Base salary with performance bonus potential.

Competitive benefits package that includes 100% paid health, dental, vision, basic life insurance, and disability coverage.

401(k) safe harbor plan with a 3% company contribution.

Generous PTO plan.

Home service reimbursement.

Gym membership and cell phone reimbursement.

Paid community service day.

Key Tasks
Digital Strategy & Lifecycle Management

Translate business goals into digital marketing strategies across the customer lifecycle

Design and optimize lifecycle programs (lead nurture, onboarding, engagement, retention)

Define campaign goals, KPIs, audience strategy, and conversion paths

Ensure alignment between lifecycle strategy and campaign execution

HubSpot & Martech Leadership

Own campaign architecture and lifecycle design within HubSpot

Define segmentation strategy, lifecycle stages, and lead scoring frameworks

Ensure CRM and marketing automation alignment for accurate targeting and reporting

Identify opportunities to scale personalization, automation, and efficiency

Campaign Planning & Orchestration

Build integrated campaign plans across email, paid, web, and partner channels

Develop campaign briefs, timelines, and execution requirements

Direct the Digital Marketing Specialist on builds, workflows, and deployment

Ensure campaigns are structured for scalability, repeatability, and measurement

Paid Media & Channel Strategy

Own paid channel strategy across: Google Ads, LinkedIn Campaign Manager, and Meta Ads

Define targeting, budget allocation, bidding strategy, and creative testing approach

Monitor performance, pacing, and ROI across channels

Continuously optimize campaigns to improve CPL, conversion rates, and pipeline contribution

Performance Analytics & Optimization

Own campaign performance analysis across all channels

Develop reporting frameworks and dashboards with Analytics

Translate data into actionable insights and optimization plans

Establish structured A/B testing across email, paid media, and landing pages

Website & Conversion Optimization

Oversight of website UX/UI and site content for all owned sites

Own conversion strategy across landing pages and key website journeys

Define CRO priorities, testing roadmap, and optimization opportunities

Ensure tracking, attribution, and conversion paths are properly implemented

Media Buying & Industry Partnerships

Plan and manage media buys with key industry publishers, associations, and partners

Evaluate opportunities across email sponsorships, newsletters, print, digital placements, and co‑branded campaigns

Negotiate placements, pricing, and added value to maximize ROI

Align partner media with internal campaign strategy and lifecycle objectives

Track and evaluate performance of partner channels vs. owned/paid channels

Scope and Boundaries
This role is accountable for:

Digital campaign and lifecycle strategy across acquisition, engagement, and retention

HubSpot campaign architecture, segmentation strategy, and lifecycle design

Channel strategy across email, paid media, web, and automation

Performance analysis, reporting, and optimization strategy

Direction and prioritization of campaign execution resources (Digital Marketing Specialist)

This role is not accountable for:

Day‑to‑day campaign builds, QA, and deployment (owned by Digital Marketing Specialist)

Core content creation and messaging development (owned by Content team)

Brand design and creative production (owned by Creative team)

Required Skills

Ability to design and execute full‑funnel, lifecycle‑based marketing strategies aligned to business growth objectives

Deep expertise in HubSpot Marketing Hub, including workflows, segmentation, lifecycle management, and campaign architecture

Strong experience managing paid channels (Google, LinkedIn, Meta) and executing media buying with industry partners, including budget allocation and performance optimization

Advanced ability to analyze performance, manage attribution, and drive continuous improvement in conversion and ROI

Proven ability to translate strategy into structured campaign plans and effectively direct execution resources

Strong ability to manage priorities, timelines, and cross‑functional alignment in a structured, process‑driven environment

Education Requirements

Bachelor’s degree or equivalent experience with 6–10 years in digital marketing, including ownership of campaign strategy, paid media, and performance outcomes within HubSpot or similar platforms

Travel Requirements

Up to 10% planned travel

Three days in office and two days from home

Physical Requirements

Must be able to sit at a desk for prolonged periods of time.

Ability to lift up to 15 lbs.

Salary

$95,000-$125,000

Employment is contingent on passing a pre‑employment drug test and background check. Nexstar Network provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, Nexstar Network complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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