Digital Marketing Analyst

Beacon’s Digital Advertising Team has an immediate opening for a Digital Marketing Paid Search Analyst managing paid ads on Google or social media platforms like Facebook, Instagram, or LinkedIn. Training will be provided, so prior experience managing paid campaigns is a plus, but not required. Candidates should also possess the technical experience, business acumen, marketing and people skills to successfully manage customer accounts and contribute to the exciting growth and knowledge of our digital marketing team.

We are primarily seeking candidates that live in the Greensboro or Wilmington, NC area. We will consider very strong candidates that live outside the area, but no relocation assistance will be available.

Responsibilities

Setup, monitor, and tune pay‑per‑click (PPC/SEM) campaigns on Google, Bing, and social media

Utilize Google Analytics to shape digital strategies and maximize ROI

Provide creative and innovative marketing ideas, concepts, and designs to support customer goals and objectives

Conceptualize, define, and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, and landing pages) to continually improve key metrics across campaigns

Manage search campaigns and analyze underlying data to continuously improve performance

Perform research and analysis to gain data‑driven insights about search engine visitor behavior from website data on traffic patterns, order volume, conversion funnel, navigation behavior, pathing, and product selection

Create custom reports and ad‑hoc traffic analyses based on site goals to measure website performance

Requirements

Strong analytical and marketing skills

Confident with written & oral communication, especially as it pertains to customer management

Experience analyzing and presenting data

Self‑motivated, positive personality with excellent interpersonal skills

Past Sales or Project Management experience a plus

Ability to work on numerous concurrent projects while still hitting deadlines

Benefits and Important Information

Compensation includes a competitive salary and full benefits.

No Relocation Assistance available.

Please check out our website and send us your resume.

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