Coordinator III, Marketing

Job Description
Purpose and Scope:

The Coordinator III, Marketing supervises marketing staff, oversees the college’s website and social media presence, and ensures that all marketing initiatives are visually compelling, engaging, and effective for target audiences. The role acts as the primary liaison between customers, designers and developers, defines approaches and models to collect and document customer requirements, provides training and support to end‑users, advises and leads customers to solutions while meeting system and process requirements, and works with project teams to facilitate design of components of the Content Management System.

Essential Job Functions

Supervise Marketing staff and daily operations for the Digital Marketing Intelligence Center

Develop and implement an integrated marketing strategy

Research and apply new trends to enhance the user experience and increase engagement on all communication platforms

Serve as project coordinator for major marketing events and initiatives

Act as author and trainer for the Content Management System, SharePoint, and digital marketing and data analytics tools

Analyze data to make informed marketing decisions and create dashboards that highlight key data, trends, and opportunities

Act as liaison between content owners, customers, end users, designers, and developers to ensure all protocols are followed and customer needs are met

Consult with customers to identify web needs and advise on acceptable solutions

Serve as project manager for campus‑based web initiatives, ensuring proper use of resources

Create and design interfaces that ensure optimal usability for multiple audiences and are compliant with Section 508 and other accessibility regulations

Create templates, navigation structures, and other graphic elements

Coordinate messaging and visual displays of all electronic advertising via the campus plasma screen messaging system

Prepare illustrations for use in documents and the web by using graphic design hardware and software

Arrange publications and page layouts according to aesthetic and branding standards, applying knowledge of layout and computer software

Perform other reasonable, related duties as assigned

Knowledge, Skills, and Abilities

Experience with web and marketing analytics tools, including Google Analytics and Adwords

Experience with website usability, responsive (mobile), email engagement, and social media strategy

Graphic design skills

Excellent interpersonal skills and ability to work in a student‑centered, team‑oriented environment

Strong writing, editing, project management, and communication skills

Ability to meet deadlines

Adaptability in a changing environment

Experience working on a database‑driven enterprise‑level website in environments such as ColdFusion, ASP, or ASP.NET

Physical Abilities
The role is primarily sedentary; occasional walking, standing, bending, and light carrying may occur. No special physical demands are required.

Work Schedule & Conditions

PC workstation on a LAN in a Microsoft Windows environment, including calculator, phone, and other general office equipment

Internal and external contacts as needed to carry out position functions

Work performed in a climate‑controlled office with minimal exposure to safety hazards

Required Qualifications

Bachelor’s degree and at least 1 year of experience, or an equivalent combination of education and experience

Preferred Qualifications

Experience with content management systems (e.g., Estrada, Vignette)

Experience with portal design and implementation

Experience in marketing or journalism

Experience with digital photography

Experience with Adobe Photoshop

Experience with Adobe software programs

Experience in public relations, marketing, or communications

Salary Range
Hiring salary range is $48,152 – $55,375.

Equal Opportunity Employer
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

#J-18808-Ljbffr