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Account Director - Social First

BBH USA, New York, NY, USA

Job type: Full Time


The Account Director leads the relationship, the work, and the vision across key client businesses, with a deep focus on social‑first brand building within the beauty category. You’ll guide integrated teams to create ideas engineered for culture, built for platforms, and optimized for performance. You’re equal parts strategist, relationship architect, and business driver — shaping the work while shaping the partnership.


What You’ll Lead

  • Own the client relationship as the primary strategic partner, ensuring trust, clarity, and forward momentum across all workstreams.
  • Drive the social‑first brand strategy, helping clients understand how culture, platforms, and audience behavior shape the creative.
  • Partner with Creative, Strategy, and Production to deliver work that is native to TikTok, Reels, YouTube, and emerging platforms — not retrofitted from traditional campaigns.
  • Oversee day‑to‑day account operations, ensuring teams are aligned, resourced, and delivering against timelines and KPIs.
  • Translate business challenges into clear briefs, actionable insights, and platform‑specific creative opportunities.
  • Lead campaign development from concept through production, ensuring ideas ladder up to brand strategy and social behavior.
  • Manage scopes, budgets, and forecasting with a focus on efficiency, profitability, and long‑term growth.
  • Identify opportunities to expand the business, from new workstreams to innovation pilots to cross‑agency collaboration.
  • Champion measurement and optimization, partnering with analytics to translate performance into insights and next‑step recommendations.
  • Mentor and grow account team members, fostering a culture of clarity, creativity, and accountability.


What You Bring

  • 7–10+ years in account management within advertising, social, or digital agencies.
  • Deep fluency in social platforms, creator ecosystems, cultural trends, and content formats.
  • Experience leading integrated teams and complex client relationships.
  • Strong strategic instincts — able to connect brand, audience, and platform behavior into actionable direction.
  • Comfort with fast‑moving, iterative work cycles and real‑time content environments.
  • Excellent communication and presentation skills; able to simplify complexity and inspire confidence.
  • A collaborative leadership style that elevates teams and builds trust with clients.