DIGITAL MULTI MEDIA SALES EXECUTIVE
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team for APG-Central-Minnesota. This key leadership position serves on the Central MN Executive Committee and is highly collaborative with lateral department heads.
This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters and other emerging solutions.
Qualifications
- Strong understanding of current digital marketing tools and strategies.
- Lead integrated digital marketing campaigns from concept to execution.
- Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
- Strong work ethic, appropriate understanding of Google Suites data collection.
- Responsible for sales in the East Central Minnesota area.
Job Functions
- Ad Strategy – manage digital advertising strategy from a business, sales and technical perspective; assist with budget development and projections for advertising.
- Analytics – measure the effectiveness of various marketing campaigns; knowledge of Google Tag Manager and Analytics necessary.
- Shared Responsibilities – spend at least 50% of time prospecting and harvesting new digital business, 40% of time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance ensuring accounts receive superior customer service (campaign metrics, check-ins, etc.).
Benefits
Competitive medical, dental and vision insurance; company-paid disability and term life insurance; generous PTO policy with accrual starting on the first day of employment; company-paid Floating Holidays; and a 401(k) plan. APG is an EOE.
Base pay range $40,000 - $60,000 (DOE), plus commission.
Please submit resumes to:
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