Services Marketing Manager

Services Marketing Manager

The Services Marketing Manager is responsible for developing and executing marketing strategies and plans for services that drive business growth and customer engagement. This role focuses on communicating the value of services with relevant Midmark product lines, in close partnership with downstream product marketing, to strengthen the overall value proposition from Midmark. The manager uses market insights, customer feedback, and competitive analysis to help inform service strategy and support commercial success across Midmark businesses.
Essential/primary duties include:
Strengthening service category positioning by clearly defining messaging and communicating value to target audiences.
Leveraging cross-functional insights to identify market trends, customer needs, and competitive dynamics that shape marketing strategy.
Continuously improving service offerings through ongoing market research, trend monitoring, and customer feedback analysis.
Driving awareness and adoption of current, enhanced, and new services through strategic messaging and targeted marketing initiatives.
Ensuring unified market communication by integrating services messaging with product marketing for consistent, seamless customer experiences.
Maintaining and optimizing marketing assets including content, collateral, and sales enablement tools to support the service portfolio.
Enhancing organizational capability by providing training, presentations, and expertise to internal teams, channel partners, and customers.
Maximizing marketing ROI by managing budgets, forecasting services performance, and evaluating financial and operational impact.
Measuring and improving marketing effectiveness through KPI development, performance reporting, and actionable recommendations.
Supporting online service sales growth by ensuring pricing, messaging, and digital content align with brand guidelines, while developing strong internal and external stakeholder partnerships.
Secondary duties include:
Ensuring service offerings are accurately represented in the Midmark customer experience center.
Supporting business unit programs, such as design workshops and customer education and training, as required.
Planning and participating in trade shows.
Education and/or experience: Bachelor's degree in marketing, business administration, or a related field. MBA is desired. 3 – 5 years of experience in services marketing or in marketing roles where responsibilities included developing services messaging and value propositions.
Competency and/or skill:
Ability to lead cross-functional teams and influence without authority
Strong analytical, problem-solving, and financial skills
Proficient in understanding technical aspects of service delivery
Excellent communication and leadership skills
Proficient in Microsoft Office applications
Ability to employ AI-enabled analytics and machine learning tools for market insight generation and reporting automation
Supervisory responsibilities include:
Providing leadership, coaching, and/or mentoring.
May have direct reports.