Media Planner

Overview

Campbell Ewald’s Detroit office has an excellent opportunity available for a

Media Planner . This position will involve the planning, implementation and measurement of integrated online and offline media plans.
Responsibilities

Strategic development and tactical execution of traditional, non-traditional and emerging media solutions
Analysis and optimization of media buys
Target audience analysis
Competitive analysis
Development of opportunistic media point-of-view documents to clients and agency teams
Production and maintenance of all budget reports
Management of all media plans, flowcharts and associated documents including tracking of all plan changes
Collaborate with colleagues to monitor campaign spending and performance and provide monitoring and optimization insights
Providing insights for internal teams and clients when presenting recurring digital media reports
Management of digital campaigns from launch (IO, creative trafficking, tagging) and working with media partners to optimize performance
Timely and accurate execution of campaign launches including troubleshooting and resolving any issues with media/account teams and media vendors
Maintenance of relationships with media vendors and internal teams
Timely and accurate execution of all media projects to proceed according to plan and on deadline
Use of media programs for planning, reporting, trafficking, and measurement purposes: MediaOcean suite of systems (e.g., Prisma) and related tools; training will be provided
Stay abreast of trends in online and offline media and deliver team point-of-view documents on market trends
Assist colleagues with the process of creating and implementing media plans across all media channels (TV, print, digital, paid social, OOH, radio, etc.)
Qualifications

A Bachelor’s degree in a related field is highly preferred (advertising or marketing communications preferred)
Strong written and verbal communication skills; ability to maintain internal and external agency relationships
Proficiency in Microsoft Office
Six months plus agency media experience highly preferred
Knowledge of syndicated audience research and online media systems/tools is a strong plus
Benefits

Extensive health benefits for you and your immediate family, including medical, dental, vision, disability, life insurance, dependent care FSA, healthcare FSA, and health savings account where available
Flexible paid-time-off policy allowing time off as needed (subject to business needs)
Minimum of 12 weeks paid time off for new moms and dads including for births, adoptions, or foster parenting
Mental health support services including access to Talkspace, meditation and yoga classes, and access to professional counseling for you and your immediate family
Pet health insurance
Employee resource groups (ERGs) and opportunities for development through Growth Time
An environment that supports personal and professional growth
Equal Employment Opportunity

It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.

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