Staff Product Marketer

About Handshake

Handshake is the career network for the AI economy. 20 million knowledge workers, 1,600 educational institutions, 1 million employers (including 100% of the Fortune 50), and every foundational AI lab trust Handshake to power career discovery, hiring, and upskilling, from freelance AI training gigs to first internships to full-time careers and beyond. This unique value is leading to unparalleled growth; in 2025, we tripled our ARR at scale.

Why join Handshake now:
Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel
Work hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions
Join a team with leadership from Scale AI, Meta, xAI, Notion, Coinbase, and Palantir, among others
Build a massive, fast-growing business with billions in revenue
The Role
Develop

end-to-end positioning, messaging, and competitive strategy

for Handshake AI (HAI) focused on frontier labs while ensuring narratives complement Handshake's broader story about fellows and early-career talent.
Support HAI go-to-market strategy

for major launches and initiatives in partnership with Product, Sales, and the broader Marketing team.
Serve as the end-to-end PMM owner for HAI with Sales , acting as the primary point of contact and decision-maker for how HAI shows up in lab-facing conversations (value props, proof points, pricing/packaging narratives, objection handling).
Partner with HAI Product and Sales leadership to

influence long-term product and GTM strategy

using customer, competitive, and market insights; synthesize complex inputs into clear recommendations that guide executive decisions.
Build and maintain sales enablement materials for HAI , including playbooks, talk tracks, competitive one-pagers, and pitch assets - iterating based on feedback from the field.
Track

GTM performance

for HAI (pipeline, win rates, attach, deal velocity), translating data into clear insights and iterating narratives and plays based on what drives revenue impact.
Partner with

event marketing

to translate HAI positioning into compelling in-person and virtual experiences for AI lab audiences-owning messaging for executive dinners, field events, and conference activations.
Codify HAI GTM frameworks , launch templates, and messaging systems that can be reused across products and teams.
Work closely with the

HAI research team

to translate research outputs into market-ready content, getting it in front of researchers and the broader AI community while developing a deep understanding of the ecosystem to inform positioning and strategy.
You Have
4-6 years of experience in product marketing, content marketing, demand gen, or a related B2B marketing discipline
Experience in the human data field, or highly motivated to quickly become an expert on the industry
Comfortable operating with ambiguity-you can make progress without a perfect brief and know how to prioritize
Ability to influence at all levels, including executives
Strong project management skills with experience coordinating complex, multi-stakeholder launches
Experience with sales enablement, including creating competitive positioning and technical demo materials
Excel at 0-to-1 program building-comfortable building from scratch, wearing multiple hats, and scaling based on data
We Offer

Handshake delivers benefits that help you feel supported and thrive at work and in life.

The below benefits are for full-time US employees.

Ownership:

Equity in a fast-growing company

Financial Wellness : 401(k) match, competitive compensation, financial coaching

Family Support:

Paid parental leave, fertility benefits, parental coaching

Wellbeing:

Medical, dental, and vision, mental health support, $500 wellness stipend

Growth:

$2,000 learning stipend, ongoing development

Remote & Office:

Internet, commuting, and free lunch/gym in our SF office

Time Off:

Flexible PTO, 15 holidays + 2 flex days

Connection:

Team outings & referral bonuses

Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.