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Sr. Analyst, Integrated Marketing

KFC, Plano, TX, United States

Salary min: $89,300.00

Salary max: $94,590.00


Overview
The Manager, Integrated Marketing is responsible for driving growth and brand relevance across Saucy!’s most dynamic customer touchpoints—third party delivery, catering, organic social, and influencer marketing. This role co-owns strategy and leads execution to optimize channel performance, elevate crave worthy content, and turn cultural moments into measurable business impact. Partnering closely with agency teams and cross functional stakeholders, this role ensures strong, on-brand execution and uses performance insights to continuously improve traffic, engagement, and sales.

Key Responsibilities
Third Party Channel Performance

Co own strategy and lead execution across third party channels, including delivery aggregators (Uber Eats, DoorDash) and catering

Manage day to day platform operations, including promotions, SEO, placement, menu assortment, pricing, and overall channel health

Monitor and analyze channel performance through regular reporting and reviews, identifying trends, opportunities, and areas for optimization to drive sales

Organic Social & Influencer Marketing

Own agency relationships across organic social and creator/influencer marketing, ensuring work is on brand, on strategy, and delivered at a high standard

Guide and evaluate agency strategy, editorial calendars, and creator recommendations to ensure alignment with brand voice, cultural relevance, and business objectives

Approve creator selections, briefs, and content, ensuring output reflects Saucy!’s tone and drives engagement and craveability

Provide clear, actionable feedback to continuously improve content quality, performance, and effectiveness

Ensure organic social and influencer efforts are integrated and work together to support broader marketing priorities and drive traffic, awareness, and sales

Lead monthly performance reporting, delivering clear insights and recommendations to inform strategy and improve content effectiveness

Set clear expectations with agency partners around timelines, quality, and performance, ensuring work consistently meets brand and business standards

Marketing Support & Cross Channel Coordination

Provide general support across marketing initiatives as needed, ensuring execution is smooth, on brand, and aligned with business priorities

Support paid social initiatives by serving as a thought partner, offering input on creative concepting, messaging, and execution to enhance performance

Assist in loyalty communications planning, including timing and channel coordination (email, push, SMS), and oversee creative development with agency partners

Partner cross functionally with Operations, Digital & Technology, Brand, Legal, and Finance to ensure initiatives are feasible, compliant, and executed successfully

Required Qualifications

You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.

6+ years of experience in channel marketing, marketplace/aggregator platforms, creator/influencer marketing, social, or related roles

Hands-on experience owning delivery aggregator platforms and performance

Familiarity with loyalty platforms and customer journeys (Marigold, Zeta, Braze)

Experience managing and influencing external agencies

Strong analytical skills with the ability to turn data into actionable insights

Highly organized, detail-oriented, and comfortable operating autonomously

Thrives in a fast-paced, evolving environment with a test-and-learn mindset

Salary Range: $89,300 to $94,590 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

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