Brand Manager

Global Brand Manager, Client Makeup
The Brand Manager for Global Makeup is responsible for identifying and executing innovation, claims and communications required to drive global growth on the Makeup platform. This role will be highly collaborative as you will partner with cross-functional teams and global partners to shape, test and execute opportunities. You will play a critical role in shaping the brands innovation, comms and claims strategies to drive its success globally.

Key Responsibilities

Support the Marketing Director in shaping Client Global Makeup strategy

Identify opportunities for innovation and non-innovation-led growth, leveraging data and outside-in thinking to develop strategic recommendations

Collaborate with global partners, HCPs, MUPA, CBI, Creative agencies and influencers to craft, & test innovations

Drive relationship with key manufacturers to develop breakthrough innovations and always remain ahead of makeup trends

Work closely with cross-functional teams to ensure launch timing accuracy of all new product innovations

Support the shaping and lead the execution of Client Makeup communication campaigns, partnering with multifunctional teams and leading creative and influencer agencies to deliver campaigns that drive mental availability for the brand and platform

Lead the briefing and ongoing development of innovation and non-innovation

Packaging/ artwork

Ecom product page

Media assets

Social assets

Partner with R&D and Legal/ Regulatory affairs to create compelling claims list per new product innovation, continuously elevating and advancing brand superiority

Support local market to develop compelling stories for NPIs, ensuring optimal sell-in volume

Collaborate with global partners to ensure global fit of all innovations and communication strategies

Manage Global budget for Makeup

Qualifications
Required Qualifications

A minimum of a BA/BS degree is required; a masters in business or marketing specialization preferred

A minimum of 5 years of marketing, sales or related experience is required

Desired Qualifications

Makeup industry experience required

Experience leading cross-functionals to develop consumer-centric product innovation

Experience leading cross-functionals and agencies to develop a communications strategy for multiple brands or priorities

You should possess excellent creative instincts and strong leadership skills

Excellent written and oral communication skills, with an ability to bring out the best in others

Strategy and data are the core of everything we do, so strong critical thinking and analytical skills are required

Digital marketing experience is critical

Budget management and forecasting experience

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