The
Associate Channel Marketing Manager
will be responsible for increasing business share and product sales in our dealer network through dealer outreach and communication, marketing projects, in-home sales tools, and dealer marketing content support for our Jacuzzi Bath Remodel and Bathwraps (Private Label).
The Associate Channel Marketing Manager will
heavily support and communicate with our dealer network on an individual dealer and day-to-day basis
and will be the key liaison between our different teams.
Their ability to communicate successfully and easily and work as a team is key to the success of this role.
The Channel Manager will also
support Product Marketing by having responsibility for updating our Product Reference Manual and Price Guide.
The Channel Marketing Manager will
continually improve
marketing aids and sales aids
to be on the leading edge of the bath remodel home improvement industry.
The person in this role must keep dealers up to date on our latest market, advertising, in home sales tools strategies, tactics and tools to ensure strong brand loyalty.
Responsibilities:
Responsible for creating direct communications and outreach to our dealer network on a weekly basis about new initiatives, content and tools.
Support Newsletter Communications.
Engage with our dealer network through the coordination of
Webinars
that educate our dealers on the best local marketing and advertising tactics and new product launches.
Lead our
marketing advisory meetings
to gain new insight into best-in-class tools used by our top dealers.
Support new product development
by preparing communication materials that drive sales for these products.
Constant improvement and renewal of
sales sample kits, pull up banners , brochures, sales, and marketing event aids.
Responsible for
apparel and marketing materials
selections on brand store
Lead
Dealer resource center /digital content management website and update Image Relay content
– Collaboration with our applications manager.
Other Duties and projects as assigned.
Requirements
Bachelor's degree in Business, Marketing, Communications, or 5 years of equivalent marketing experience in home improvement or a related industry.
Call Center,
Customer Service or Event Marketing experience preferred.
Ability to develop innovative marketing ideas and solutions to enhance sales and dealer engagement.
Excellent written and verbal communication skills, with experience creating and distributing newsletters and email communications.
Experience working with a variety of vendors to develop and distribute marketing materials.
Ability to effectively lead engaging webinars and training sessions for dealers.
Demonstrated ability to work effectively with internal teams to align marketing efforts with sales strategies.
Skilled at tracking project costs, managing deadlines, and allocating resources to stay within budget.
Experience supporting product development and branding efforts with creative input.
A sales-oriented mindset with the ability to create excitement and drive engagement around products and marketing efforts.
Strong problem-solving abilities and the initiative to ask questions and get creative when faced with challenges.
Compensation is based on experience; $70,000+ and annual bonus potential.
Benefits
401(k) with matching program
Paid time off (PTO)
Health insurance
Dental insurance
Vision insurance
Health savings account
Life insurance

Associate Channel Marketing Manager
Jacuzzi Group, New York, NY, United States