Senior Director, Business Development Marketing & Strategy

Key Responsibilities
Marketing & Business Development Strategy

Lead marketing strategy in support of business development initiatives, helping position Coca‑Cola as a valued, differentiated partner

Translate customer insights and business objectives into relevant marketing approaches that support growth and long‑term partnership success

Serve as a strategic partner to internal business development leaders, providing marketing leadership across multiple initiatives

Customer Partnership & Engagement

Build strong, senior‑level relationships with customer stakeholders and industry partners

Help design and deliver compelling, customer‑first marketing concepts and narratives that demonstrate Coca‑Cola’s capabilities

Partner with internal and external teams to bring marketing strategies to life, from concept development through execution

Internal Enablement & Collaboration

Work cross‑functionally with brand, insights, digital, commercial, and other teams to ensure alignment and consistency in how marketing capabilities are applied

Support the development of scalable marketing approaches that can be adapted across different customers and business needs

Provide leadership and guidance to teams navigating evolving customer expectations and market dynamics

Strategic Projects & Competitive Readiness

Lead cross-functional, high‑impact strategic initiatives as competitive threats, category shifts, and customer needs evolve

Bring a thoughtful, solutions‑oriented mindset to ambiguous and complex business challenges

Help evolve best practices in how marketing supports customer partnerships over time

Qualification & Requirements
Education : Bachelor's Degree or equivalent work experience

Related Work Experience

10+ years in marketing, agency or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers.

Key Capabilities & Qualifications

Deep expertise in Customer Marketing, Shopper Marketing, or Commercial Marketing, ideally within foodservice/hospitality

Proven ability to develop differentiated beverage partnership strategies, including experience with complex, multi‑year customer relationships

Strong strategic thinking with the ability to balance bespoke excellence and scalable impact

Executive‑level communication, influence, and stakeholder leadership skills

Demonstrated success leading through ambiguity, change, and complexity

Exceptional problem‑solving skills with a strong solution orientation

Skilled at orchestrating cross‑functional teams without direct authority

Strong planning, prioritization, and organizational leadership capabilities

Location: Atlanta, GA/ Dallas, TX/Chicago, IL/Washington DC/Irvine, CA

Brand Positioning, Channel Management, Competitor Analysis, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis

Pay Range:

United States of America: $193,000 - $224,000

Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

May 17, 2026

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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