Director, Digital Commerce

Overview

At Brooklinen, we believe in creating a home that feels like you-and that same philosophy extends to how customers experience us online.

We're seeking a Director of Digital Commerce to lead our digital commerce business. This is a high-impact, player-coach role for a true digital merchant-someone who brings a strong commercial lens while ensuring our digital experience remains cohesive, thoughtful, and aligned with the Brooklinen brand.

You'll own the performance of our digital storefronts, responsible for driving revenue while maintaining a strong customer experience. Reporting to our VP, eCommerce & Marketplaces, you'll partner closely with Planning, Growth/Retention, and Digital Product to ensure our site is both commercially effective and brand-aligned.

You'll also lead a team of four across site content and merchandising, elevating both execution and commercial ownership.

What You'll Do

Commercial Merchandising & Site Performance
Evaluate the end-to-end customer journey to identify friction points and improve the path to purchase
Define strategies to increase AOV and UPT through cross-sell, upsell, and personalization
Oversee onsite experiences across promotions, product launches, and product education
Lead a culture of testing, using A/B testing and personalization tools to drive incremental revenue
Implement dynamic merchandising strategies, including sort order and curated collections based on performance and business priorities
Conversion & Experience Optimization

Partner with Growth/Media teams to create a seamless click-to-cart journey
Optimize landing pages, navigation, and funnel performance to improve conversion
Translate performance data into clear, actionable improvements
Multi-Channel Strategy & Marketplace Management

Define how DTC and marketplaces (including Amazon and Registry) work together to drive total business growth
Build and execute go-to-market strategies for marketplaces
Partner with agencies to improve performance across search, content, and conversion
Reinforce Brooklinen.com as the home of the brand through differentiated experiences, bundles, and launches
Team Leadership & Operational Excellence

Lead and develop a team, evolving them from site operators into commercial owners
Build scalable workflows for product launches and seasonal updates
Maintain a strong attention to detail to ensure the site is accurate and optimized
Partner with Digital Product and UX to shape features that drive revenue per session
What Success Looks Like

The digital experience feels cohesive, intuitive, and aligned with the Brooklinen brand across DTC and marketplaces
Conversion, AOV, and revenue per session improve through thoughtful, data-informed iteration
Cross-functional partners trust this role's judgment and view them as a strong commercial thought partner
Digital initiatives are well-coordinated, with clear priorities and fewer last-minute adjustments
The team operates with a strong sense of ownership, balancing execution with a broader commercial mindset
We're Looking For Someone Who Brings

8-10+ years of experience in digital commerce, with meaningful ownership of site merchandising and/or marketplace performance
Experience with eCommerce P&L management, forecasting, and demand planning
Strong familiarity with Shopify Plus and modern analytics tools (e.g., GA4, Looker)
A strong merchandising instinct, with the ability to translate product, inventory, and data into a compelling digital experience
The ability to synthesize performance data into clear, actionable insights
Experience managing agencies or external partners and holding them accountable to performance
A business ownership mindset, with a strong understanding of revenue, margin, and long-term growth
Clear, confident communication skills with the ability to influence cross-functional stakeholders
Strong organization and attention to detail, with the ability to manage multiple priorities
A proactive, solutions-oriented approach to identifying and resolving challenges
Experience with marketplace platforms (e.g., Amazon Seller Central, Walmart Marketplace, or similar), including advertising, promotions, and operational levers preferred
If you're excited to shape how customers experience Brooklinen online-and help us continue building a brand that feels like home-we'd love to hear from you.

Compensation

Base salary range: $165,000-$200,000, plus equity and a 15% target bonus.
Compensation is determined based on experience, skills, and market data.

Benefits & Perks

Up to 100% medical, dental, and vision coverage (employee-only)
Fertility & family-building support (up to $20,000 lifetime)
401(k) with a 4% company match
16 weeks fully paid parental leave
20 vacation days (25 after 5 years) plus year-round Summer Fridays
Hybrid work schedule with two core in-office days (Tues-Thurs)
Remote Thanksgiving week and remote last week of December
Up to four additional remote weeks per year with approval
40% employee discount plus seasonal product allowance
One Medical, Talkspace, and $1,000 per year via Joon for wellness
One-month paid sabbatical at five years

Why Join Us?

Brooklinen is a place where thoughtful people do meaningful work - with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don't meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we're one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment - from sheets and towels to thoughtful additions for the modern bedroom - has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We're growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft - and each other.

#LI-Hybrid #LI-MK