Email Marketing Manager

Email Marketing Manager
Work Type: Hybrid

Location Details
Memphis, TN or Dallas, TX

Travel Requirement
Limited travel, including occasional out-of-area and overnight trips to attend events, visit other Varsity Brands locations or offices for meetings or customer/vendor visits.

How You Will Make an Impact
The Email Marketing Manager will drive the overall B2B and D2C email and SMS strategy, execution, and performance analysis across Varsity Spirit, managing campaign workflows and implementing Salesforce Marketing Cloud for new business units.

Responsibilities
Campaign Strategy

Develop and execute email marketing and SMS campaigns to engage and nurture our audience across multiple business units and brands.

Develop campaign briefs to outline timing, audience and segmentation, A/B and multivariate testing, creative direction, copy and key messaging, and KPIs.

Manage creation and optimization of automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.

Collaborate with sales teams to create campaign calendars that prioritize business initiatives.

Create engaging and persuasive email copy that resonates with the target audience.

Create, maintain, and optimize lead forms.

Campaign Optimization

Partner with Marketing Technology team and key stakeholders to implement and execute Salesforce Marketing Cloud for new business units.

Utilize dynamic content and personalization to enhance engagement.

Implement segmentation and personalization strategies to enhance email effectiveness and drive more qualified leads.

Conduct A/B testing and multivariate testing to optimize performance.

Performance Analysis

Monitor and analyze marketing performance metrics and continuously improve campaigns based on results.

Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.

Regularly identify trends and email marketing strategies from other leading global brands and internal email marketers to glean insights on best practices and new innovative ideas.

Qualifications
Knowledge / Skills / Abilities

Ability to report on campaign success and provide strategic recommendations to increase KPIs.

Excellent copywriting skills.

Knowledge of various marketing and analytics tools such as Marketing Cloud, Google Analytics, CRM systems (e.g., Salesforce) required.

Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.

Ability to communicate cross-functionally amongst key stakeholders and drive results through collaboration.

Creativity, passion, integrity, and energy.

Education / Experience

Bachelor’s degree in marketing, communications, or related field.

Minimum of 5 years of marketing or communications experience required.

Email marketing experience required (Marketing Cloud, Klaviyo, MailChimp or other comparable ESP).

Experience marketing to large B2B audiences preferred, but not required.

A background in fashion, cheerleading, dance, or band preferred, but not required.

SalesForce Email Marketer Certified a plus.

Physical Requirements
This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.

Benefits

Comprehensive Health Care Benefits

HSA Employer Contribution/FSA Opportunities

Wellbeing Program

401(k) plan with company matching

Company paid Life, AD&D, and Short-Term Disability

Generous My Time Off & Paid Holidays

Varsity Brands Ownership Program

Employee Resource Groups

St. Jude Partnership & Volunteer Opportunities

Employee perks including discounts on personal apparel and equipment

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

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