Experiential Marketing Manager

Experiential Marketing Manager

At Spotify, we connect millions of fans to the music and creators they love. Our marketing team brings that connection to life through culture-first storytelling, bold creativity, and experiences that resonate far beyond the app. This role sits within the Marketing team, working at the intersection of music, culture, and fandom to deliver unforgettable experiences across India.
What You'll Do

Lead the end-to-end development of experiential marketing programs that bring Spotify to life across physical, digital, and hybrid environments
Translate brand strategy into culturally relevant experiences rooted in music, creators, and fandom
Partner closely with Music, Brand, Content, Partnerships, and Comms teams to align experiences with broader business priorities
Design and execute live music moments including concerts, showcases, fan events, and listening experiences
Identify new formats for immersive experiences that blend IRL and digital touchpoints
Co-create experiences with brand partners while ensuring Spotify's creative integrity remains strong
Define and track KPIs such as brand lift, engagement, earned media, and fandom growth
Manage agency partners and vendors to deliver high-quality, innovative execution
Own planning, budgets, timelines, and risk management for complex programs
Oversee on-ground execution including production, logistics, talent, and staffing
Continuously analyze performance and evolve experiential strategy based on insights
Who You Are

You have 8+ years of experience in experiential marketing, brand marketing, live events, or partnerships
You have led large-scale experiential campaigns or live music events from concept to execution
You are experienced working with artists, creators, agencies, and production partners
You know how to balance creative ambition with operational excellence and budget discipline
You are comfortable navigating ambiguity and influencing across cross-functional teams
You have a strong understanding of culture, music, and fandom in India
You care deeply about creating inclusive, accessible, and high-quality experiences
You are energized by fast-paced environments and bringing ideas to life in the real world
You are willing to travel and work non-traditional hours around live events
Where You'll Be?

This role is based in Mumbai
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we're here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world's most popular audio streaming subscription service.