Artist Relations Manager

Artist Relations Manager

The Artist Relations Manager is a store-based role that blends sales leadership, community influence, and brand representation. This individual is a high-performing selling associate who drives product sales while also serving as a visible ambassador for the store in the local music community. The role is responsible for helping bring the Guitar Center brand to life through in-store artist engagement, events, brand activations, and community relationship building.
This person acts as a key connector between the store and the corporate office, partnering closely with Marketing and PR to support local event execution, artist appearances, promotional activations, and community outreach. They help ensure the store is not only a destination for musicians to shop, but also a hub for inspiration, connection, and cultural relevance in the local market.
Key Responsibilities:
Drive personal sales performance across assigned product categories and contribute meaningfully to overall store sales, attachment, margin, and customer experience goals
Serve as a highly credible, visible, and relationship-oriented representative of Guitar Center within the local music, artist, and creator community
Support and help execute in-store events, clinics, artist appearances, brand activations, and community-facing experiences that increase traffic, engagement, and brand awareness
Partner with Store Manager and corporate Marketing team to align local event execution with company campaigns, brand priorities, and promotional calendars
Support event logistics at the store level, including setup, presentation standards, product readiness, talent hospitality, and customer flow
Act as an on-the-ground liaison with corporate Marketing and PR teams for store-based activations, helping ensure events are executed professionally and consistently with brand expectations
Identify local partnership opportunities that can drive store traffic, customer acquisition, and brand relevance
Support social and promotional moments connected to store activity in partnership with approved corporate marketing and PR guidelines
Represent the store as a compelling brand face during artist events and community engagement opportunities
Support store leadership to ensure event activity supports business goals and does not compromise daily selling execution or service standards
Help create a store environment that feels energetic, credible, inspiring, and connected to the musician community