Director of Marketing and Communications

Director of Marketing and Communications

Position Purpose The Director of Marketing and Communications provides strategic leadership and hands-on execution for all school-wide marketing and communications initiatives. A key member of the Advancement team, the Director serves as Oak Hall School's lead storyteller, responsible for shaping institutional voice, advancing brand strategy, and driving engagement with current and prospective stakeholders. The Director balances vision-setting with active participation in high-impact communications work and supervises marketing and communications staff.
Essential Functions
Develop, lead, and continually refine a comprehensive marketing and communications strategy aligned with the School's mission, strategic plan, and advancement goals
Serve as the School's lead storyteller by personally shaping, writing, and editing key institutional messages and flagship communications
Provide strategic leadership and hands-on participation across all communications platforms, including digital, print, social media, media relations, and publications
Establish, maintain, and enforce school-wide brand standards, ensuring consistency of messaging, tone, and visual identity across all departments, programs, and events
Direct social media strategy and audience growth while contributing to content creation, campaign execution, and performance evaluation
Oversee and actively participate in the curation and production of photography and video to support storytelling and advancement objectives
Provide final editorial review and approval of major school-wide communications and publications prior to release
Guide and contribute to the strategic development and continuous improvement of the School's website to maximize visibility, engagement, and user experience
Establish and maintain relationships with local and regional media outlets; manage or contribute directly to media outreach, messaging, and responses
Lead and contribute to the development of major institutional publications, including admissions materials, annual and impact reports, campaign collateral, and program publications
Supervise, mentor, and collaborate closely with marketing and communications staff, balancing leadership with active involvement in execution
In partnership with the Director of Advancement, manage marketing, communications, advertising, and website budgets
Analyze communications performance metrics and apply insights to refine strategy, messaging, and engagement
Collaborate with Advancement, Admissions, Academic, and Administrative leadership to align communications with institutional priorities
Support and advance the mission, values, and long-term vision of Oak Hall School
Model professionalism, integrity, creativity, and collaborative leadership
Maintain regular attendance, participate in meetings and school events, adhere to School policies, and perform other duties as assigned
Qualifications
Bachelor's degree in Communications, Marketing, Public Relations, Business, New Media, or a related field required
Demonstrated experience leading marketing and communications initiatives, including digital and print platforms
Exceptional writing, editing, and storytelling skills with strong attention to tone, clarity, and audience
Strong understanding of current and emerging marketing trends, social media strategy, and analytics
Working knowledge of website management and major marketing channels
Strong analytical, organizational, and project-management skills
Ability to think strategically while executing tactically
Preference for experience in an independent school, higher education, or nonprofit environment
Demonstrated professionalism, collegiality, and sound judgment
Enthusiasm for and commitment to the mission of Oak Hall School
Physical Requirements and Work Environment
Regularly uses close and distance vision; may work at a desk and computer screen for extended periods of time
May stand for extended periods of time
May work for extended periods of time, including after hours and on weekends, and in situations that can be stressful and involve time-sensitive deadlines
Turns, bends, reaches, and may occasionally use a ladder
Ability to actively and frequently circulate throughout the diverse campus environment
Works primarily in a traditional climate-controlled environment
Work intermittently in outside weather conditions, including extreme heat and cold
Ability to occasionally lift, push or pull up to 30 lbs.
Oak Hall is proud to offer a comprehensive employee compensation package, including a competitive salary, health and wellness benefits, paid time off, and generous retirement plan options to benefits-eligible employees.
Oak Hall School is committed to the principle of equal opportunity in employment. It is Oak Hall's policy to provide equal employment opportunities and administer terms and conditions of employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, pregnancy, genetic information, marital status, or other legally-protected characteristic in accordance with applicable federal, state, and local laws.