New Product Development Marketing Manager

Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.

Our Brands:

Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite

We are currently seeking a New Product Development Marketing Manager.

The New Product Development Marketing Manager drives the execution of global product marketing initiatives for Therm-a-Rest, PackTowl, SealLine, Varilite while supporting key commercial and sales enablement programs across assigned brands. This role is responsible for delivering high-quality marketing outputs that support our product launches, sales initiatives, and global events.

This role serves as a central integrator across teams, ensuring alignment of inputs, timelines, and deliverables across multiple stakeholders.

Key Responsibilities

Product Marketing & Project Management

Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials
Develop Marketing project briefs, timelines, and milestones for new and existing products
Coordinate cross-functional teams to execute marketing initiatives on time and to standard
Support product positioning, naming, and messaging development
Commercial Programs & Sales Enablement

Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook
Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials.
Trade shows, events, and POP/signage
Sell sheets and other sales collateral
Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables
Elastic/Digital Workbook Ownership

Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)

Ensure alignment of product information, messaging, and assets across all materials
Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs

Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information
Cross-Functional Coordination

Collaborate with:

Product Development teams to support product launches
Sales teams to align on priorities and deliverables
Operations and Configuration Control for artwork release and production timelines
Creative team to provide copy and graphic direction
Coordinate inputs across multiple brands and stakeholders to ensure cohesive outputs
Asset Development & Execution

Oversee development of:

Packaging (multilingual)
Product instructions and documentation
On-product graphics and color consultation
Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
Support photo shoots and asset creation (with Creative/Production teams)
Process & Workflow Management

Manage project workflows and timelines within project management system
Develop and refine processes to improve efficiency and execution
Coordinate with external vendors (translations, print, creative)
Ensure projects are delivered on time, on budget, and to quality standards
Required Qualifications

Bachelor's degree in Marketing, Business, or comparable experience in related field
3+ years of experience in product marketing, project management, or related field
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Strong project management and organizational skills
Experience coordinating cross-functional teams and external vendors
Ability to manage timelines, assets, and deliverables across multiple stakeholders
Strong written and verbal communication skills
Preferred Qualifications

Experience in consumer goods, outdoor industry, or related field
Experience supporting sales enablement initiatives (e.g., collateral, events, catalogs/workbooks)
Experience working with project management tools (e.g., Monday.com or similar)
Familiarity with packaging, print production, and/or asset development processes
Key

Competencies

Execution excellence: Strong ability to drive projects from brief through delivery
Attention to detail: Ensures accuracy and consistency across deliverables
Organization & prioritization: Manages high volume of work with competing deadlines
Collaboration: Works effectively across Sales, Product Development, and Operations
Adaptability: Comfortable shifting priorities and responding to changing needs
Communication: Clear, proactive communication across stakeholders
Some of our amazing benefits include...

3 weeks paid time off per year
10 paid holidays
3 Floating holidays
Great health benefits (medical, dental, vision)
401(K) with company matching
Life insurance paid by Cascade Designs
Activity Gear Loaner Program and discounts on products purchased through Pro Deals
$100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Cascade Designs Inc.

Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not. We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers' expectations of service, we will be successful for many years to come.

Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers.

Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.