Position – Brand Manager (Hybrid)
Location – Stamford, CT 06901
Contract – 5 Months with a possibility of extension
Qualifications:
Education:
BS/BA (Business, Social Sciences - Psychology, Sociology, Economics) MBA preferred
5+ years of experience in consumer products marketing and/or sales.
Minimum Qualifications:
- Strong interpersonal/communication skills; solid analytical skills; strong financial orientation.
- Demonstrated ability to manage multiple complex or fast-moving projects.
- Ability to analyze research data and make decisions designed to generate incremental sales and profits.
- Knowledge of a wide variety of specific promotion vehicles and vendors.
- Demonstrated leadership and organization skills required.
- Demonstrated ability to manage a team of 1-2 people.
- Proficiency with Excel, PowerPoint, Word, and IRI/Nielsen.
Key Responsibilities:
Achieve revenue, profitability, market share, and other objectives by:
- Developing and executing annual and long-term strategic plans for the brand, consistent with corporate priorities.
- Actively managing brand P&L.
- Leading and influencing innovation to develop and execute short and long-term core improvement and new products.
- Building consumer awareness, generating trial, increasing distribution, and driving sales by developing effective consumer promotions and communications plans—quantifying and evaluating effectiveness by directing post-program analysis.
- Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.
- Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence.
- Managing all marketing activities, including but not limited to promotions, research, packaging, and pricing.
- Developing and maintaining relationships with external partners and agencies.
- Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth.
- Evaluating performance, identifying competitive threats, and determining product strengths, weaknesses, and opportunities by conducting market analyses.
- Executing marketing strategy, plans, and tactics.