About the Role
As the Head of Marketing at TRSS, you will serve as the senior marketing leader responsible for building and driving the full marketing function from brand and demand generation to product marketing, corporate strategy, and growth. This role reports directly to the Chief Revenue Officer and owns TRSS's market presence end‑to‑end, leading a team across brand, content, demand generation, product marketing, and customer marketing. You will also shape TRSS's long‑term growth strategy through market intelligence, M&A evaluation, and strategic partnerships.
Responsibilities
- Lead a high‑performing marketing team spanning brand, demand generation, content, product marketing, and customer marketing functions.
- Establish a culture of accountability, creativity, and data‑driven decision‑making across the marketing organization.
- Own the marketing budget, ensuring strategic allocation of resources across channels, programs, and headcount to maximize ROI.
- Own and evolve the TRSS brand, including brand architecture, visual identity, tone of voice, and market positioning.
- Collaborate with the Director of Communications to execute an integrated communications strategy across PR, thought leadership, events, and digital presence.
- Own the demand generation strategy and execution across all channels, partnering closely with Sales leadership to align programs to revenue targets.
- Build and optimize a full‑funnel marketing engine that drives awareness, lead generation, and pipeline acceleration.
- Develop compelling product positioning, messaging, and value propositions for government and commercial sectors.
- Lead TRSS's Voice of the Customer program, designing feedback mechanisms and presenting insights to influence product, pricing, and growth decisions.
- Collaborate across product, technology, sales, and marketing for successful product launches and market expansion initiatives.
- Define and execute a multi‑year marketing and growth strategy, contributing to annual planning processes and resource allocation.
- Equip sales teams with training, tools, and collateral to effectively position TRSS solutions.
- Act as a conduit between sales and product/technology teams, ensuring field intelligence informs product roadmap decisions.
- Partner with CRO and sales leadership to align marketing strategy with revenue targets and pipeline goals.
- Lead continuous market research and competitive analysis to surface trends, emerging threats, and opportunities.
- Translate macroeconomic and industry dynamics into actionable recommendations for executive leadership.
- Update market intelligence to inform product roadmap, pricing, and go‑to‑market decisions.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 12+ years in Marketing, with significant senior or executive experience and strong SaaS background.
- Proven success leading and scaling a full marketing function, with team management, budget ownership, and cross‑functional leadership.
- Deep expertise in product marketing: owning positioning, messaging, and go‑to‑market strategy for complex B2B or enterprise solutions.
- Experience contributing to growth strategy initiatives, including M&A evaluation, market entry, or strategic partnerships.
- Advanced skills in demand generation, brand strategy, integrated marketing program development, and measurement.
- Expertise in competitive intelligence, market research, and translating insights into executive‑level recommendations.
- Experience owning or leading a formal Voice of the Customer program or equivalent.
- Track record of managing end‑to‑end product launches and multi‑channel go‑to‑market campaigns.
- Strong preference for experience in government and/or commercial compliance industries.
- Executive‑level communication and storytelling skills, influencing internal stakeholders and external audiences.
- Proven leader who attracts, develops, and retains top marketing talent and fosters high‑performance culture.
- Strategic thinker who can operate at both strategic and execution levels.
- Ability to build trust and credibility with product and technology teams.
- Collaborative executive who builds cross‑functional partnerships without overlap or confusion.
- Passionate about technology and motivated to stay ahead of industry, regulatory, and competitive trends.
- High intellectual curiosity and business acumen, connecting market dynamics to business outcomes.
- Ability to obtain and maintain a U.S. National Security Clearance.
- U.S. Citizenship required to comply with government contract/agency or department of Federal Government requirements.
Compensation & Benefits
Hybrid Work Model: Flexible hybrid working environment (2‑3 days a week in the office depending on the role) with remote work options for up to 8 weeks per year.
Flexibility & Work‑Life Balance: Flex My Way policies, mental health support, and vacation benefits.
Career Development: Continuous learning programs, skill‑first approach, and AI‑enabled future growth training.
Industry Competitive Benefits: Health, dental, vision, disability, life insurance, retirement savings with company match, tuition reimbursement, employee incentive programs, mental health days, and wellness resources.
Company Benefits Overview: Includes optional hospital, accident, and sickness insurance (100% paid by employee); optional life and AD&D insurance (100% by employee); Flexible Spending and Health Savings Accounts; fitness reimbursement; Employee Assistance Program; legal identity theft protection; 529 plan; commuter benefits; Adoption & Surrogacy Assistance; Employee Stock Purchase Plan.
Base Compensation Range: $158,100 USD – $293,500 USD (location dependent). Base pay based on experience, knowledge, skills, internal equity, and total reward program. Annual Bonus may be eligible based on enterprise and individual performance.
EEO & Accommodations
Thomson Reuters is an Equal Employment Opportunity Employer. We offer reasonable accommodations for applicants with disabilities and request accommodations through the Human Resources Department. A U.S. National Security Clearance is required for this role.
About the Company
Thomson Reuters informs the way forward by bringing trusted content and technology that people and organizations need to make right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media.
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